Video Games and the 21st Century Classroom

November 3rd, 2008

[The following is an article I wrote for the Association of Educational Publishers (AEP) and was published in October, 2008 on their blog Publishing for the Digital Future. For those unfamiliar with the AEP, it is a national, nonprofit professional organization for educational publishers and content developers.]

Just eight years ago, before the Internet bubble burst, colleges were scrambling to offer as many web development classes as they could. The future of the Internet seemed clear. At the time, I was a computer science teacher, and any class having to do with web programming, interactive development or digital communications had lengthy waiting lists to get in. I considered the growing interest in Internet development skills to be mainly for adults; however, a few years later I was surprised to see students latching on to the Internet as a medium for expression, using the web as their own personal sketch pads to share artwork, writings and ideas with the world.

Today, a similar parallel within the technology world is emerging through gaming. Forward thinking universities are offering game studies programs, with degrees that focus on the world of video games, and for good reason. The video games industry is thriving. In 2007, the US consumer-based video games industry expanded by 43%, growing to almost $18 billion. In 2008, year to date sales are 26% over last year’s record-breaking numbers. Unlike the Web 1.0 past, the video games’ world is ready to grab hold of every new graduate coming out of such programs. Could it be that in just a few short years, students will start creating their own video games as their next digital sketch pad to share their ideas globally? Or could it be - as I believe - that day has already arrived.

In fact, while critics debate whether children today spend more time playing interactive games than watching television, a growing number of kids are already experimenting with digital authoring tools that allow them to express themselves through the creation of digital games. A new darling in this tool chest is a program called Scratch, developed out of MIT. Others similar tools are also available as well: tools like Alice, Squeak, Star Logo, Kerpoof, and yes, even Flash.

With these newly available tools, game creators could fuel a whole new literacy movement based on an intimate understanding of what elements are necessary to make a compelling game experience. For example, a student might choose to play a short “casual” game to learn more about how federal budget decisions play out in the US economy over time. Playing such a game might take 20 minutes to complete and result in an overview understanding of the topic. But the time needed for a student to create that same game would span many weeks. This process would include a lengthy research phase to thoroughly understand every aspect of the federal budget in detail. Only then could the internalized knowledge gained from the topic be applied to create an interesting and compelling game. Can you see future class projects where the assignment turned in at the end of a semester is not a paper, but a game?

This opens up a whole new way of looking at games. To date, a small number of older commercially available video games have been used to facilitate learning in the classroom. Generally, these games were not created intentionally as games that were meant to teach. I refer to this category of games as being “accidentally educational.” However, with the growing strength of games in the consumer world, new and unique genres of games are emerging every month, including games that are developed with learning in mind. These are games that can be used for health-related training, games with a social agenda, games for behavioral change, games for corporate use and yes, games for direct classroom use. I call this new direction in game creation games that are “intentionally educational.”

To understand how the gaming world is evolving, consider the following quote from a few years ago by Henry Jenkins, Director of the Comparative Media Studies Program at MIT, a pioneer in games studies, popular culture, and emerging digital technologies.

“Historically, educational games have been a bit like a spinach sundae – not very tasty and not very good for you, either. That’s because a lot of educational games have been made either by educators who don’t know much about creating compelling game play or by game designers who distort the educational material. As a result, most of the ‘edutainment’ games on the market have all the entertainment value of a bad game and all the educational value of a bad lecture.”

Today, the elements of change are in place to help minimize future spinach sundaes. Many new teachers entering the classroom grew up with video games and have a comfort using new technologies. A recent report from the PEW Internet and American Life Project states that 97% of kids between the ages of 12 and 17 play video games, with 50% of that audience saying they played a video game yesterday. There’s also a growing body of gaming companies interested in bringing to market successful products with defined learning objectives. New channels of communication between content experts, pedagogy experts and game designers are being forged. Games that result in strong learning outcomes are a result of complementing the needs of each of these professionals, without any singular voice overriding another. It is a difficult and challenging balancing act for all, but one that will determine the future of games developed to be successful, intentionally educational experiences.

As my company, 360KID, continues to explore the intersection of games and learning, I find myself coming back to an observation about today’s games movement. Games, very much like books, are a medium for expression and communication. Books are not inherently educational, but they have the potential to be a vehicle for learning. There are books that succeed in facilitating learning, and there are those that don’t. There are books that are controversial, and there are books that are accepted and welcomed into every classroom in the country. Books are a medium, and like books, new technology platforms that play video games are also a medium, though still very young comparatively.

Does this mean that games are good and they belong in the classroom? Yes and no. Like a fine textbook and an excellent teacher, a good game can open up a world of learning possibilities. As publishers and developers of intentionally educational games experiment, fumble, and find successes, only time will reveal their true effectiveness. One thing is certain about the future of digital games: the train has left the station and it is moving fast. There is room for many different disciplines and industry leaders on this train. The question is not if you should jump on the train, but when.

Club Penguin’s Anniversary Bash in NYC

October 28th, 2008

Club Penguin celebrates its third anniversary! To mark the event, Disney and Club Penguin held a big anniversary party this past Friday in the heart of New York City. Excited fans and their parents could be found waddling around the festivities inside the midtown Manhattan Toys R Us and also across the street in the middle of Times Square.

Panorama photo of Club Penguin celebrating their 3rd anniversary in the middle of Times Square
Montage photo of Times Square event. (Click image to see larger photo.)

There were many things to do and see, as well as announcements to hear. The outdoor celebrations included personalities from Radio Disney and the Disney Channel. Entertainment included guest star appearances, many dance numbers on stage, and even a visit from Club Penguin co-founder, Lane Merrifield who thanked everyone for making Club Penguin such a huge success. The event was simulcast online through the Club Penguin website and also projected on the ABC Jumbotron! Nearby, a custom decorated tent, doubling as an igloo, looked like it jumped right off the webpages of the Club Penguin website. Tasty treats were on hand for all

Inside the decorated Club Penguin igloo during the 3rd anniversary celebration in Times Square
A look inside the igloo. (Click image to see larger photo.)

the little ones and an amazing 3rd anniversary cake was made in honor of the celebration!

Across the street, inside the Toys R Us store, many additional surprises awaited which includeda number of new Club Penguin books (I think I saw four different books), plush penguins (I’m going to guess about 12

Club Penguin anniversary cake, celebrating their 3rd anniversary - online and offline cake comparison
Online and offline anniversary cake. (Click image to see larger photo.)

different characters), and many new Club Penguin toys. Computers were set up for kids to try their hand at Club Penguin for the first time and additional tables were nearby so visitors could play the latest games now available including a Club Penguin branded Mancala and a card game called Fast Flippers. Users could even test out the soon to be released Club Penguin Nintendo DS title called Elite Penguin Force. The official Club Penguin blog also announced a series of Club Penguin trading cards that will be available sometime this coming November.

So, what’s noteworthy here? Well, aside from the party, a number of things. After watching the Club Penguin business for more than a couple of years, I am impressed with how Disney has proceeded after the acquisition of Club Penguin. I had a fear that the sweetness and innocence of the Club Penguin site would be lost through this acquisition and would soon become a site cluttered with advertisements. I am thrilled to report that the Club Penguin site is even better today than it was before the Disney acquisition. The only visible change is a separate webpage with information on where Club Penguin toys can be purchased. This is, however, located outside the Club Penguin world.

Also, the folks at Disney and Club Penguin have spent a lot of time trying to determine how best to grow this virtual world beyond the sizable user base they already have. First, you can see the Club Penguin website has just become international, with the inclusion of Portuguese as a language option in addition to English. Not an easy undertaking considering the live monitors needed to watch the site’s activity very closely. I’m betting you’re going to see more languages added here soon. Second, instead of the typical revenue approach offered through monthly subscriptions often used with other virtual worlds for kids, Club Penguin is extending revenue support through physical product that include numerous ties back to the website. The new products announced at the anniversary celebration include special physical “coins” attached to the plush penguin dolls and codes woven into games and books that unlock unique Club Penguin rewards. For example, within the Club Penguin world, an activity can ask for the special word found on page 46 paragraph 2 word 14 of one of the new books, and once this word is entered into the activity, prizes await. Also, it’s been stated that coins collected in the new Nintendo DS game can be transferred into a child’s online account too. Pretty cool! Now the cynic in me might say this is too much consumerism, but I have to acknowledge the amazing commitment to quality and careful thought put into these new products. A child does not have to be a paid subscriber of the site in order to take advantage of these rewards.

The solitary subscription model and in-world advertising approach to grow a children’s virtual world is looking like an outdated thing of the past. Club Penguin and Disney are positioned to capitalize on it’s consumer product strength to grow Club Penguin numbers like no other virtual world offering for kids can. Waddle on Club Penguin! Waddle on!


Video of the Club Penguin anniversary event in NYC’s Time Square.

Winning Online: Age Distinctions Smooth Success in Social Media

October 15th, 2008

[The following is an article I wrote for the October 2008 issue of Playthings Magazine. For those unfamiliar with Playthings, it is the oldest (over 105 years in circulation!) and most widely respected professional toy magazine in all of North America. Playthings reports on the business of play as well as trends that not only impact the toy industry but also children across the globe.]

Social networking, social media, virtual worlds; the Web 2.0 world is on fire, and sites that touch on some part of social media are rapidly growing. Sites that allow individuals to come together, form online communities, and share thoughts and different media types in a virtual way are feeding this ever-changing way to engage with others online.

Plain and simple, people are social creatures. It’s wired into our being. The concept of social networking is not new. It’s been part of our DNA since the dawn of time. Some researchers think that our desire as humans to socialize is an instinct that plays a part in our survival. Only recently has the term “social” been applied to interacting online, allowing individuals to become virtually engaged with others who share common interests across the street or around the globe. And social network destinations are not just for adults and business people, they’re of great interest to kids. Many adults may first have become aware of social networking sites through high profile business acquisitions with noteworthy online companies like MySpace or Club Penguin. Kids, on the other hand, often learn about child-friendly equivalents by word of mouth, from friends at school or the playground.

But just what are the current growth trends? What is the makeup of existing social networking sites today and how—and better yet, why—are kids interested in them? Where are the new opportunities yet to be explored by future businesses? How can a traditional toy business better integrate these new virtual play patterns into existing physical products?

Worlds worth watching

One way to begin chipping away at these questions is to take a look at the wealth of social network products available on the market today. There are literally dozens of sites that people young and old use.

In fact, once a list of social networking sites is identified, a clear demographic split can be seen, and two distinct user groups emerge. One group includes children ages 12 and under; the other includes teens between the ages of 13 and 18.

What is this age group distinction about? In part, the separation has to do with privacy laws that protect young children online. Another factor is that each group comes to these products with a different set of social interests. There are also differences in communication style across the age groups as well as access to and understanding of different technology types.

Before building our list of sites, it’s important to identify the critical social networking features these destinations have in common. The criteria used for this article includes features that allow its user base to communicate with one another in a real time or a delayed manner using open chat, filtered chat, or canned chat —the three main methods of communicating online through such sites. The ability to communicate with other members in these sites is usually, though not always, accomplished through interacting in a virtual world. First, let’s take a look at a list of destinations that appeal to children age 12 and under.

Popular Social Networking Destinations Used by Children Age 12 and Under
BarbieGirls 2007 MinyanLand 2008 SuperClubsPlus 2006
Beanie Babies 2.0 2008 Mokitown 2001 ToonTown 2003
Be-Bratz 2007 Moshi Monsters 2007 TyGirls 2007
Club Penguin 2005 MyEPets 2007 Webkinz 2005
Club Tuki 2007 MyNoggin 2007 Whyville 1999
Dizzywood 2007 Nicktropolis 2007 YoKidsYo 2006
Gold Star Café 2007 Panwapa 2007 Yomod 2007
Horseland Jr. 2006 Postopia 2001 ZooKazoo 2008
Imbee 2006 Shining Stars 2007
Kidscom 2001 Stardoll 2004
NOTE: The year listed next to the social networking site indicates the time that the site launched or the time the site first began offering social networking tools.

Next, a similar list can be created for popular social networking services that appeal to users between the ages of 13 and 18. The method of communication in these sites for older users tends to be more open-ended and less likely to be monitored or filtered when compared to sites for their younger counterparts.

Popular Social Networking Destinations Used by Children Age 13 - 18
Bebo 2005 Horseland 1998 Postopia 2001
CityPixel 2006 Millsberry 2004 PuzzlePirates 2002
Facebook 2004 MySpace 1999 Runescape 2001
Friendster 2002 MyYearbook 2005 Teen Second Life 2005
Gaia Online 2003 Neopets 1999 WeeWorld 2006
Habbo Hotel 2000 Orkut 2004 Xanga 2000
Hi5 2004 Piczo 2004 Zwinktopia 2007
NOTE: The year listed next to the social networking site indicates the time that the site launched or the time the site first began offering social networking tools.

When the above two sets of data are mapped out over time and placed on top of each other, adding up the number of new social network products launched within each year for both age groups, some interesting trends present themselves.

Line chart showing new social networking website starts by year.

[NOTE: This line chart above showing the two sets of historical data layered on top of one another did not make it into the magazine article. I am adding it here to the blog post only. -ST]

It’s impossible to ignore the recent growth in new social networking products launched each year that target children ages 12 and under. In 2007 alone there were at least 13 such products announced for this demographic. And 2008 is shaping up to be a banner year for new announcements. During this year’s Toy Fair, I counted 12 new social networking and virtual world announcements, products that have, for the most part, yet to go live. What’s surprising is that over the same time frame, social networking products that appeal to teens have remained somewhat steady in new business starts and consistent year over year. Yet, both demographics are experiencing significant activity in new membership growth and Web traffic month after month. So why is it that the younger demographic is experiencing a greater surge in business startups? Let’s explore a few theories that may answer this question.

Not all social networking products that are appealing to teens are developed specifically for teens. These destinations are often developed to appeal to audiences over the age of 18, but have found success with users between the ages of 13 and 18. Conversely, almost all sites for kids ages 12 and under are intentionally developed for these younger audiences.

It’s possible that older users of social networking products are more loyal to a specific social networking site, whereas the younger demographic is more transient in its social networking choices, preferring to use multiple sites over time instead of staying with just one.

The younger demographic may have greater turnover in users and shorter life cycles (churn) with social networking products that target them than their older counterparts. In the children’s magazine space, for example, it’s not uncommon to hear that an audience base and related subscriptions changes every 18 months. The same could be true for an online world created for younger audiences.

Many younger social networking services are tied to consumer products like plush toys or are affiliated with on-air television programming, whereas services targeted at older users are usually not. While an older demographic has more expendable income than the younger, it may also be a harder group to sell a specific consumer product to in a social networking manner based on ever changing consumer tastes.

Social network destinations that appeal to our older group may see significant growth in add-on services like widgets and other related micro businesses and technologies, whereas the younger social networking destinations do not have the ability to tie in other, similar business extensions.

While both age groups use avatars to represent themselves in an online world, the younger services rely more heavily on avatar use than services for older users. Representing oneself with an avatar online may have greater appeal with younger users.

Services targeting older users take advantage of additional forms of social engagement, like media exchange (photos, music and video). These are offered in addition to engagement through written communication. Few destinations for younger audiences offer the same opportunity to share different media types.

Social networking services for older users do not need to mask a user’s identity, though identities can be hidden, changed and altered at will. Younger services hide all possibility of making oneself identifiable online. The need to protect the identity of young users is a clear distinction that separates the two groups.

Revenue models differ as well. The services for older users rely heavily on ad-driven models. Some younger services also rely on “in world” advertisement but can also take advantage of tangible product sales and/or monthly subscription models.

A number of toy companies have taken steps into the online social networking world for kids, resulting in varying degrees of success. Some companies simply offer an online destination alone while others offer a tangible product (like a plush toy) together with a virtual product, each touching on a different play pattern or desire. Webkinz World and Club Penguin are often cited as exemplary successes in the kids’ space. Others, less so.

Almost, but not quite right

An offering like Mattel’s Barbie Girls is a high profile example of a site that hit kids’ engagement levels correctly but fell short with the related MP3 product that tied into it. It was a case of a strong online solution with a weak tangible product. Ty’s Beanie Babies 2.0 has the opposite problem. Ty’s plush toys are loved by many a child but its online offering falls short in ongoing engagement after its initial use.

It’s easier to correct an online shortcoming by continuing to evaluate, test, build and expand such sites than it is to correct a problem with a tangible consumer product once it’s in the marketplace, but getting both virtual and physical products correct from the first day of launch is vitally important. In the early days of Club Penguin, before the official launch of the site in October 2005, an earlier iteration of Club Penguin called Penguin Chat existed for a couple of years. It was extremely limited compared to other social networking products offered today. But the creators of Club Penguin continued to build and add to this first step with additional features and games. The same is very much true for Ganz’s Webkinz World. Both sites’ initial offerings were smaller than they are today, built largely on a shoestring budget, sweat equity and love, but both offered an acceptable level of quality content, quality experience and user engagement with kids right from the start.

Looking towards 2009, we will continue to see even more ways to engage in virtual worlds, resulting in unique and specialized methods of socializing and participating in communities online. Some technology products for holiday 2008 will connect to the Web via USB ports. Additional connectivity through cell phones or other mobile technologies could provide ongoing social opportunities when access to a computer is not available. Stay tuned for more innovation and opportunity in this ever-changing, ever-expanding online world for children, teens and adults alike.

The Nintendo DSi - The Latest Feature Rich Gaming Handheld

October 5th, 2008

The Nintendo DSi, the latest handheld in the DS familyThere’s a cell phone ad on TV currently that asks why we still refer to our cell phones as “phones” since their capabilities have expanded far beyond that of just making a call. Cell phones today include digital cameras, web browsers, media players, games, and more. As cell phone features continue to expand, so too does the latest game playing device announcement from Nintendo.

On October 2, 2008, Nintendo debuted the next iteration of its popular Nintendo DS handhelds called the Nintendo DSi. It’s similar in appearance and functionality to the widely popular Nintendo DS Lite handheld, but the DSi will include the following additional features:

  • Not one but two digital cameras, one that is a 0.3 megapixel resolution, the other a VGA resolution, both saving images at 640 x 480 pixels.
  • a built in web browser
  • an SD card slot
  • a built in hard drive for storing downloadable games and photos (the hard drive size has yet to be announced)
  • improved speaker quality and the ability to listen to MP3 files
  • slightly larger screens (17%)
  • a thinner footprint (12%)
  • The DSi battery will recharge faster than the DS Lite battery, but the amount of time a user can play per charge is slightly less than that of the DS Lite (link)

Some minor UI changes have also been made, largely the power up slider switch is now a button on the lower left face of the device. The biggest news about the DSi is it will no longer be backward compatible with Game Boy cartridges, quite a change from Nintendo’s long standing effort to be as reverse compatible as possible. In order for Nintendo to shave 2.6 mm from the thickness of this new device, it decided to part ways with the GBA slot.

It’s also rumored that both of the screens found on the DSi would be touch-screen capable, but the rumor appears to be incorrect. The DSi will have only one touch-screen as is found on the original DS and DS Lite.

The new Nintendo DSi handheld will be available for sale in Japan starting November 1, 2008 but won’t make its way to North America until sometime later in 2009. One reason for the delayed US rollout as suggested in a recent Wired Magazine interview and detailed in PC World is that the Nintendo DS can be found in one of every two households in Japan (also one in every five people in Japan own a DS) while in the US only one in five households have a DS. US sales of the DS continue to be strong while sales in Japan are starting to wane. This DSi rollout strategy suggests that the DS still has a lot of selling life left in the US market before the new platform should hit North America, thus the delay.

Maybe one day if Nintendo adds cell phone capabilities to its handhelds, such a device will still be referred to as a gaming platform and not a cell phone, whereas cell phone companies that add gaming features are still selling cell phones. I imagine how we refer to this device has everything to do with Nintendo’s business position, that is to bring fun to everyone through its products. So let’s call a cell phone a cell phone, and a video game platform a video game platform. No matter how feature rich they become, it’s all about the company’s intent. Play on Nintendo!

(For some great images of the Nintendo DSi, visit Nintendo World Report.)

Sandbox Summit: The Importance of Play in Learning

September 29th, 2008

Last week I attended a conference called the Sandbox Summit in New York City. The Summit was a day long event with many noteworthy speakers who are software and content creators, child development experts, and reviewers of technology toys for children. The event’s main theme? The power of play and its ability to help facilitate learning.

Opening

During the opening keynote, speaker Andy Berndt, managing director of Google’s Creative Lab, described how almost everyone can remember a favorite toy when they were young (link to audio of presentation.) Andy shared his favorite play activity, that being a creative experience which involved the process of inventing new bicycles. When he was a child, what he did was take apart many different bicycles, and because bicycle parts for the most part are standardized in terms of their bolt sizes and screws used to make them, he was able to recombine different bicycle parts into unique, unusual, and exciting combinations. One could say that Andy’s open ended experimentation with bicycle parts was on par with play experiences found in Legos, K’Nex, Lincoln Logs, Erector Sets, and the like. What is it about Andy’s creative experience that can lead to insights on how best to help facilitate a love of learning? Read on.

The Importance of Play and its Relationship to Learning

The next speaker who I thought did a fantastic job of providing an overview on the importance of play and the learning opportunities that come from play was Nancy Schulman, the director of the 92nd Street Y Nursery School in New York City (link to audio of presentation.) Nancy shared with the audience that one of the best things about her job for the last 18 years was the wonderful opportunity to watch young children play. With that experience she has learned a great deal about the benefits of play not just for preschoolers, but for all ages.

Nancy expressed that educators, psychologists, and even the American Academy of Pediatrics have great concerns today about the quality of children’s play, how children play, and the quantity of time children play. Parents on the other hand express a lot of concern around wanting their children prepared for success at a very early age. Through her work, Nancy speaks with many parents. One of the greatest anxieties she hears from parents is that they want to be sure their child has every advantage, making sure that before they’re five years old they’ve mastered a second language, mastered every sport they might possibly play, and excel at playing a musical instrument as well. While child professionals are encouraging more open ended play in a child’s life, sadly most parents aren’t paying much attention to these recommendations.

When Nancy was asked “What types of skills do kids learn through play? And why is that meaningful in terms of a child’s lifelong appreciation for learning or confidence in their ability to learn?” she responded first with a quote from child development expert David Elkind of Tufts University:

“Play is not a luxury, but rather a crucial dynamic of healthy, physical, intellectual, social, and emotional development at all ages.”

Nancy then discussed each of these developmental benefits and how child initiated play can lay the foundation for learning:

  • Social - “Through play, children learn to interact with others. Play prepares children for morale reasoning. They figure out how to resolve a problem with a friend independently.”

  • Intellectual - “They learn to recognize and solve problems. Children get that feeling of mastery that only comes from when they’re challenged but not frustrated at the same time. In academic areas, play is linked to creativity, imagination, and problem solving skills and it lays the groundwork for successful learning experiences in reading, writing, math, and science. If you think about what children do when they play, it’s very language rich. They are interacting with words and language all the time and learning communication skills.”

  • Physical - “In terms of physical development, they can develop through play fine motor skills, gross motor skills, overall strength and integration of their muscles, their brains, and their nerves. It sets apart a start in their lives for healthy living and fitness, which of course, can counter obesity as well.”

  • Emotional - “Play is Joyful. It is probably one of the greatest underpinnings for later adult happiness. It can’t be underestimated how much happiness and joy have in terms of learning as well.”

Survey of Kids Opinions about Play

The next speaker who offered some additional insight into what kids think about their favorite play objects was Peter Shafer, Vice President of Harris Interactive (link to audio of presentation.) Peter shared with the audience a recent online survey conducted in collaboration with the Sandbox Summit of 1,353 US children ages 8 to 18.

There was a wealth of data to digest in this presentation that spoke to tween and teen toy preferences as well as video games and digital toy products. In general I found this data interesting in that it backs up many gut assumptions about what different age groups prefer in their toy playing experiences.

One observation, it appears the definition of a “toy” was intentionally left undefined in this survey. Did survey respondents think a toy was a traditional toy, a technology toy, or maybe even a video game? Parts of the survey appeared to suggest what the differentiation of a toy was while other questions were not as clear.

Here are a few pieces of data I found interesting to pull out of the Harris Interactive Sandbox Summit survey press release:

“How much do you agree or disagree with the following?”
Summary of Strongly/Somewhat Agree

 

8-12 Year Olds

13-18 Year Olds

Males

Females

Males

Females

%

%

%

%

The most important part of a toy is that it is entertaining.

86

83

72

69

Toys that involve technology, like video and computer games and handheld games or toys, are more fun than other toys.

84

69

71

53

I enjoy toys or games that make me think.

82

79

73

77

I would rather have a toy or game that is fun to play even if it does not help me learn.

75

67

61

48

Toys are important in our lives to help us learn.

67

63

60

53

I call your attention to a couple of specific items from the survey (colored in light blue.) For the 8 to 12 age group the most popular response for a toy product was that it should be “entertaining” whereas with the 13 to 18 year old group there is a great appeal in products that “make me think”.

Best Practices for Developing Playful Products

After the Harris Interactive presentation, Carly Shuler, a Cooney Fellow from Sesame Workshop’s Joan Ganz Cooney Center and educational technologist Carla Engelbrecht Fisher delivered a presentation called “Fun Follows Function: Ten Tips for Developing Quality Toys”. Below I briefly outline each tip, but you can download an audio recording or download a PDF copy of the PowerPoint presentation here.

  1. Bridge the gap between industry and academia - This first tip strongly suggests the benefit of bringing together multidisciplinary teams (child development experts, content experts, pedagogy experts, etc.) This first tip is one my company follows frequently. There’s a great paper by Brian Winn and Carrie Heeter, both from Michigan State University, about the important balance needed (and often the necessary heated debate) that comes from working collaboratively with multidisciplinary teams. A copy of this paper can be downloaded here.)

  2. Incorporate research and testing in your product development and discovery process - Any amount of testing, large or small, will have a beneficial impact on your product’s development. From informal focus and user testing groups to serious product research efforts there’s a research approach that can fit your budget.

  3. Track what users do in your product - There’s lots to be learned from watching how your target audience interacts with your product either informally or through data collection. Spend time analyzing what you find.

  4. Read some research - Become familiar with the basics of developmental psychology for the specific age group your developing for. Doing this will help avoid reinventing the wheel. A handout was shared at the conference with many great places to jump start your research reading list. A copy of this reading list can be downloaded here.

  5. Become an observer - Watch kids at play in the real world or even on YouTube (a cool suggestion offered by Carla). Watch how kids interact with products, visit playgrounds, schools, toy stores. Note what’s on the shelf and where it’s located. Also be aware of what’s on sale, it may provide a tip for what’s not selling.

  6. Break the traditional model of one child per screen - Think outside tradition single player models. Think multiple players, or better yet, how can you actively encourage inter-generational participation! Think outside the keyboard box, consider alternative input devices (dance pads, guitars, balance boards.) Consider how you could combine virtual and physical worlds in new ways (like the success Webkins achieved with dual play patterns online and offline.)

  7. Leverage consumer market trends for learning - Consider user generated content, online video, or casual game approaches. Be aware of these every changing trends and you just might find one that will greatly elevate the success of your product.

  8. Go beyond the “3 R’s” - Think 21st Century Skills: Creativity, critical thinking, collaboration, communication. For more on 21st Century Learning Skills, download this presentation from the May, 2008 Joan Ganz Cooney Center’s first annual symposium.

  9. Become familiar with various game mechanics - There are many different game mechanics that could increase interest and engagement in your product. Some old mechanics can be made new again with the newest technologies.

  10. Tap into your own childhood - Everyone has childhood experiences that can help shape your product for the better. Tap into your own experiences as well as those around you.


Note about Virtual Worlds

Kids and virtual worlds was touched on a few times throughout the day but I thought the following statement was worth calling out in its own section. Peter Shafer of Harris Interactive indicated that we will see explosive growth in the area of virtual worlds specifically for kids. The numbers cited were that there are about 80 virtual world destinations for kids today and by the end of 2010 there will be more than 150 virtual worlds to choose from. For a current list of virtual worlds available, I have the following link to share.

Takeaway

So what’s the key take away for developers, innovators and creators of playful learning products for kids, whether traditional or technological? Here’s the secret sauce that was repeated over an over again through words and through examples:

  • Make the play experience as open ended as possible. Think about opportunities for vast exploration, not a limited path of play. Include opportunities to fail as well as ones to succeed. Let each child develop their own unique path to play, one that is customizable enough that it appeals to a single user and flexible enough that multiple users can find their own unique approach.
  • Bring together a variety of child experts.
  • Become familiar with research.
  • Watch your audience, get familiar with your audience, test with your audience.
  • Try something new! Break the habit of relying on the same old technology and user input solutions.
  • Think 21st Century Skills

Nancy Schulman also offered this sage advice:

“If your child can’t play with a toy in at least three different ways, leave it behind.”

And one last thought for making the next greatest learning toy, digital or otherwise… Think bicycle parts.

Referenced Products and Videos

Here’s a list of digital products and online YouTube videos that were referenced throughout the Summit.

Apple Ad Andy Berndt from Google reference this old Apple ad called “Industrial Revelation” that looked at computers and their power to significantly enhance learning empowerment

Dizzywood Scott Arpajian’s latest virtual world environment. In Scott’s presentation, he touches on how schools are using Dizzywood to promote student diversity
Huru Humi Mike Nakamura of Senario, demonstrates his company’s latest digital avatar toy that is designed to encourage self-discovery and social skills by using technology to spur real-life interaction among tweens and teens.
Kerpoof Kerpoof is an empowering online creative tool for kids.
Kidthing Kidthing CEO Larry Hitchcock presents his safe digital online environment which can be used for distributing entertainment and learning material
LeapFrog’s Learning Path Jim Gray, Director of Learning for LeapFrog, discusses LeapFrog’s Learning Path, and online component to LeapFrog’s consumer products that lets parents see and shape a child’s learning.
Backyard FX - How to make Movie Rain Erik Beck, who is a producer for NextNewNetworks develops an online low budget video show called Backyard FX. Erik’s work is wonderfully creative and the audience cheered his YouTube presentation on how to make “movie rain”. It was an excellent example of how best to combine a technology and creative vision. The example video is a must see!
Sabi Games Margaret Johnson, CEO and Cofounder of Sabi Games, discussed her upcoming learning games release that is worth keeping an eye on. Stay tuned for more from Sabi in October.
Scratch Mitchel Resnick’s online creativity and collaborative learning project called Scratch. For an interview with Mitchel about Scratch and his learning approach embedded throughout the product, click here.
Sesame Street Makeda Mays Green discusses the newly relaunched preschool learning website at SesameStreet.org

Scratch That: An Interview with Mitchel Resnick

September 11th, 2008

[The following is an article I wrote for the August 2008 issue of Tech & Learning Magazine. For those unfamiliar with this monthly magazine, it's a great resource for education technology leaders. It provides helpful information on how to implement technology into schools, and is tailor-made to meet the special needs of a professional educator.]

For an audio recording of this interview, click here.

Photo of Mitchel Resnick, researcher, inventor and professor at MIT's Media Laboratory

Mitchel Resnick is a researcher, inventor and professor at MIT’s Media Laboratory in Cambrige Massachusetts and the founder of the Lifelong Kindergarten Group at MIT. He is the lead innovator behind many cutting-edge learning technologies and projects for children including the , PicoCrickets, and the wildly successful consumer product, Lego Mindstorms.

In this interview Mitchel shares his experiences about his latest online learning product for kids called Scratch. Scratch is a unique digital creativity tool for kids which helps facilitate expression, communication, concepts in interactivity and programming, presentation development, and community-based learning. It consists of an offline application used to create projects, and an online gallery for sharing those projects with other community members and the world. This interview was conducted in the Spring of 2008 and has been edited for clarity purposes.

ST: Can you tell me about the meaning behind your group name, the Lifelong Kindergarten Group?

MR: In our group we’re especially interested in how to help people develop as creative thinkers. It’s our belief that one of the keys to success in the future is going to be one’s ability to think and act creatively. We’re living in a world where things are changing quickly and because of that people need to be able to come up with innovative solutions to unexpected problems.

If our goal is to help people develop as creative thinkers, we then ask ourselves “Well, where can we draw inspiration from? What are good models of how to help people develop as creative thinkers?” As we looked around, we found lots of inspiration from the ways children learn in Kindergarten, especially with traditional Kindergarten. Kindergartens are in the process of changing, but at least in the traditional Kindergarten from its early roots almost 200 years ago, Kindergarten has been a time where kids are constantly engaged in creating things in collaboration with one another in a playful way. Whether they’re building towers out of wooden blocks to make a city, or making pictures with crayons and finger paints, kids in Kindergartens are constantly coming up with ideas, creating things playfully with one another. We’ve seen that that approach is a good way for learning some important concepts in Kindergarten, like learning about number and shape and size and color, but it’s also a very good method to help kids develop as creative thinkers.

By looking at the way children learn in Kindergarten we developed what I call the “creative learning spiral.” In many of the best creative thinking experiences you start with imagination, you come up with an idea, you create something based on your idea, you play and experiment with that idea, you share it with others, you talk about it with them, they try it out, and they give you feedback. Based on that experience, you reflect upon your idea, you think about what happened, and that gives you new ideas. Then you’re right back again at the beginning with imaginingat which point, you keep on spiraling out with new ideas based on this concept of “imagine, create, play, share, reflect, and imagine.” We can see this spiraling concept working really well in most Kindergartens. So we ask ourselves “Why cant we take this same approach to learning and bring it to learners of all ages?” Hence the name of our group, Lifelong Kindergarten.

Kindergarten has been around for a long time. Why hasn’t the Kindergarten approach to learning been adopted for learners of all ages? My thinking is that it’s been difficult to spread that Kindergarten approach through older grades in school and through the continual learning experiences as we get older because we haven’t had the right media, the right technologies, and the right tools.

Crayons, fingerpaints and wooden blocks are great for learning Kindergarten concepts like number, shape, size, and color. As you get older and you want to learn more advanced ideas, then crayons, fingerpaints and wooden blocks are not enough. People then shift to a more “transmission” approach to learning, where we try to deliver information to students in a classroom as a way of helping students learn new things.

This is where I think new technologies can make a big difference. My feeling is if we use new technologies the right way, we can extend the Kindergarten approach to learning to learners of all ages. What we want to do in our Lifelong Kindergarten group is develop new technologies that are in the spirit of crayons, fingerpaints and wooden blocks used in Kindergarten. By using these new technologies, want to allow learners of all ages to work on personally meaningful projects and to continue to learn in that Kindergarten style but to learn more advanced ideas and to work on more advanced projects.

ST: This is a recurring theme with the other projects you have been involved with. Not just Scratch, but also PicoCrickets and the Computer Clubhouse as well.

MR: Yes. The Lifelong Kindergarten Group has been the name of my research group for maybe ten or fifteen years now. We’ve worked on many different projects under that banner. The theme of Lifelong Kindergarten is our broad vision. Within that broad vision we’re always working on different projects. Sometimes its developing new technologies that will help people continue to experiment, explore and express themselves in a Kindergarten style. Sometimes its creating new sites or contexts where we can experiment with how people learn, like the after school Computer Clubhouse settings we started. We’re creating technologies, activities, and environments, both physical and online, that help support this Kindergarten style of learning. Our feeling is that you need lots of different things to support the Kindergarten style of learning. Any one technology is not going to do it.

ST: Kind of a diverse curriculum for older ages?

MR: Yes, and for us to support that approach, we need people with lots of different backgrounds. They can’t just be a bunch of technologists building the technology. It requires not just computer scientists, but also psychologists, educators, designers, and people with expertise in content areas like math and sciences. It also requires people who are not just thinking about developing technologies but who are developing activities and developing different types of real world settings to support all of this.

ST: And you would need theorists as well.

MR: Yes.

ST: I know the work of Seymour Papert has had a strong impact on your thinking and the development of the Computer Clubhouse, Crickets, and Scratch. What areas of Seymour’s work have had the biggest influence on you?

MR: Well, a few different things. It’s from Seymour that I received a real appreciation about the importance of the design experience being interwoven with the learning experience. Many of our best learning experiences come about when we’re actively engaged in designing and creating things. With almost all of our projects, we’re always thinking “How can we engage people in creating and designing?” because we feel many of the best learning experiences come about when you’re creating and designing. That’s one important thing that I’ve learned from Seymour.

A second thing that was a very big influence for me is the importance of supporting a very wide range of different learners. I find that too many toys and educational activities are designed for a very particular type of learner. They might do a good job of supporting that particular type of learner but unfortunately it means that only certain types of people are able to get engaged with important ideas. I was very influenced by Seymour’s efforts to try to broaden the range of people who would get engaged in activities. To make sure you take into account that different people have different styles of learning and that they also have lots of different interests. We really try to think about those issues as we design.

Seymour would talk about developing new technologies in terms them having a “low floor” and a “high ceiling.” A low floor means making it easy for people to get started, and a high ceiling can keep them doing more and more advanced and complex things with it. I then extend this metaphor to say it’s also important to have “wide walls.” This means that you can have many different ways of getting engaged in these activities, not just one narrow way of doing it.

Also, the idea of connecting with people’s passions is also something I took away from Seymour. In his book Mindstorms, he starts with a wonderful essay about his own experiences as a child playing with gears. Playing with gears gave him a way of thinking about different mathematical ideas. An important part of this essay was Seymour saying he “fell in love with gears.” That’s the phrasing he uses and I think it’s an important one. It’s not just that he learned about gears, but he fell in love with gears. It’s all about the importance of engaging someone’s passion in what they’re learning. The lesson is not that we should be giving gears to everybody, it’s that we should find out what each person is passionate about.

ST: What insights can you share in how best to make technology more personable, more meaningful and more accessible to kids?

MR: The first thing is to make sure we think of technology in terms of a material that kids can do things with. Too often today, a lot of technology delivers something to the kid. I think too many technologies are trying to create an experience for kids or deliver information to kids. I’d rather think of technology as a material that kids can mold out of their imaginations into things. The more that you give kids control over the technology and allow kids to shape the direction of the technology then it becomes much easier to connect with their personal interests and passions. Giving kids the ability to shape, mold and direct technology allows everyone to shape the technology based on their own interests and passions. I’m always thinking about how we can make the technology in a way that kids are the ones who are deciding which ways to push it. Kids should be pushing the technology, the technology should not be pushing the kid.

ST: Do you find yourself in conversations with educators about the differences between Constructionism and Constructivism or Behaviorism or the learning approach teachers tend to use in class today?

MR: Yes, I certainly find myself in all those discussions.

First of all, the way I think about Piaget’s term Constructivism, the core idea to recognize is that learners build knowledge structures. Learning is an active process where learners are actively constructing knowledge based on their interactions with the world. In our minds we have lots of pieces of knowledge. Through our interaction with the world we’re actively making new connections and building our understanding. Building understanding is an active process where learners, through their interactions, are constantly constructing an understanding of the world. In a class of 30 students they are all going to be doing somewhat different constructions. It’s an ongoing active process.

Now Seymour Papert, who studied with and worked closely with Piaget, added to this concept with his term Constructionism. This idea says that one of the best ways to help people actively build their knowledge structures is to engage them in constructing things in the world. This can be thought of broadly. It might be constructing a tower out of wooden blocks, constructing a poem with words, or constructing a picture on the computer screen. Those are all ways of constructing in the world. When you talk about Constructionism, Seymour’s main point is that one of the best ways of building knowledge structures is by constructing things in the world. Whenever I construct things in the world, there is this constant feedback, back and forth, that helps me building new ideas. By building new ideas it gives me new ways of thinking about how to make things in the world. It’s this constant cycle of making things in the world, which enables me to make new ideas, which let’s me make new things in the world, which let’s me make new ideas. This is what I see Seymour saying with Constructionism.

I interpret Piaget’s Contructivism as more a theory of how people learn, where Seymour’s Constructionism is more of an approach to learning, it’s a strategy for education. I see them as somewhat different. It’s not that one replaces the other. Constructivism is more about the way people learn and Constructionism is more a suggested strategy, an educational approach, to help people learn.

As I look at the educational community, especially in the educational research community, over the last decade or so, everybody says they’re a Constructivists. Increasingly with teachers, they also say they’re Constructivists and that they’re drawing upon these ideas from Piaget. One thing that I sometimes find frustrating is that people often say they are Constructivists, but if you look at their practices, whether it’s the practice of a teacher in a classroom or the practice of a toy designer, or a media designer, their practices are totally at odds with what I think Constructivism is really about. I worry that it’s a buzz word being tossed around these days. I don’t think people really take it to heart in a serious way.

I should add that, although I feel I’m very influenced by and a strong believer of this Constructivist approach to learning and Seymour’s Constructionist strategies for education, it’s important to be up front about the fact that it’s not easy to carry out a Constructionists approach to learning or to set up an educational approach taking seriously Constructivist ideas. I think that’s one reason why they don’t get followed through as well as I would wish. It’s not that it’s easy to follow through on these approaches. To really respect individual learners and their learning styles and the ways that they go about constructing knowledge is a challenge. Although I think these ideas are very important, and I’m a deep believer in them, I’m also very aware that it’s a challenge to realize them.

ST: Where teachers and students are regularly tested for what they’ve learned within a week, within a month, I wonder if a Constructionists approach to learning can co-exist with all the testing that occurs in these assessment heavy days?

MR: I think it’s challenging. I think the role assessment plays in today’s classroom does make it more difficult to bring about the approach to education I would be most supportive of. I think assessment influences both what we’re helping students learn and how we’re helping students learn. First of all, some of the things I think are most important for students to learn aren’t easy to assess. If we need to have a very clear, often quantitative assessment of what students are learning, some things that I think are very important for students to be learning just don’t enter the classroom because we don’t have good ways of assessing them. But I don’t think that means we should give up on those things because they’re not easy to assess.

It’s a challenge. It is important to be accountable and to make sure what you’re doing is valued and is bringing about important change. I think it’s a dilemma.

Also, what is easiest to assess is knowledge of specific facts and specific skills. If those are the easiest things to assess then often times the curriculum drifts in that direction. If what you’re going to assess people on is specific facts and specific skills then drilling, practicing and memorizing can be a very effective way of achieving those results. Again, I don’t think that’s what the goal should be, but if that is what the goal is, then those approaches to education and learning could be effective. However, I do think this steers a lot of education away from what’s most important.

ST: Where did the inspiration for Scratch come from?

MR: A few different places. Partly it grew out of our long experience with our Computer Clubhouses. We started these after school centers for young people from low-income communities and specifically set them up for young people to learn to express themselves with new technologies.

One thing we found was that kids were very engaged with activities like designing with graphics and images. Photoshop became very popular and kids would grab images with a camera or they would scan an image and then they would put together someone’s head with someone else’s body and make all sorts of great images. But one thing we found was that it was much more difficult for Clubhouse members to create dynamic interactive projects, or to create interactive animations, or to create their own games. We thought that it was unfortunate that they couldn’t do this because a lot of them wanted to create interactive animations, interactive stories, and interactive games. They see a lot of this kind of creative work on the Internet and they want to create it as well, but they didn’t have good tools for doing it on their own. A lot of times they would see things online made with Flash, but Flash really wasn’t made for this audience. A lot of the young people would come into the Clubhouse thinking they could get started with Flash and then learn it was really hard for them to do the kinds things they wanted to do. The right tools didn’t exist out there for them to create what they wanted to create.

We also saw this as a missed learning opportunity. In the process of designing and creating interactive projects there are lots of opportunities for important learning experiences. We saw that there were two problems; kids couldn’t design what they wanted to design and there was this missed learning opportunity. The tools that are out there, like Flash, didn’t really seem to be serving the audience that we were most interested in.

Around this time another source of inspiration came to us through my interactions with Alan Kay. Alan is considered one of the grandfathers of the personal computer and the graphical user interface. He’s also been very interested in children’s learning. Alan had been working on a project called Etoys, which was built on top of a programming language his group had developed called Squeak. When I saw Etoys I was very inspired. It was a media manipulating authoring environment that allowed kids to manipulate media in creative ways.

As I looked at Etoys, I found it to be very exciting but didn’t really think it was going to work with the audience I had in mind. Using the experiences we had gathered over the years from the Computer Clubhouse, and drawing off of my work with Seymour Papert and his work with Logo, we imagined we could take some of the ideas from Alan Kay’s Etoys work and make it more accessible. We wanted to figure out how we could lower the floor and make it easier for kids to get started.

Also, from the beginning, we wanted to think about the community aspect of how people could share their projects with one another and how they could collaborate with one another. We thought this was going to be an important part of the learning process.

Using our experiences from the work of Seymour Papert and the work we had done with the Lego Company on the Lego Mindstorms product, we knew a lot about how to make a graphic programming language for kids. Rather than using this graphic programming language to control things in the physical world, as with Lego Mindstorms, the question became “How do we help kids control things on a screen and also let them share there creations?” That’s how we got started and those were our goals.

We were very lucky to receive a grant from the National Science Foundation to work on this project. We worked on what would become Scratch for about four years, trying out different things, constantly working with kids along the way to see what kids were interested in, what type of tools were intuitive for them, and what would they do with the tools we created. There are a variety of different aspects to the project. We built prototype after prototype to try out with kids and finally we publicly launched Scratch exactly one year ago. It’s been very exciting to have it out in the world and attracting a growing community.

ST: Can you tell me about Scratch’s journey since the moment you made the product available online?

MR: It had a rocky start at the very beginning because there was so much demand. On the first day our server crashed. We had a lot of learning to do in order to deal with the demand. But the problem was stabilized quickly and we’ve been able to support the community well since then.

The things I’m happiest with and most surprised about, I’ve been amazed by the sophistication of the projects that the people have done in Scratch. People created things that are beyond what I imagined could be created with the language we developed. It’s always exciting when you develop a piece of software and then people do things with it that you never imagined could be done with it. For example, people have made these incredibly accurate versions of old video games that are sophisticated in ways that I didn’t realize our software would be able to support. This level of sophistication is very impressive.

Even more so I’ve been impressed with and pleased by the diversity of projects kids have been created. From the beginning we knew we wanted to help kids make interactive games, interactive stories, interactive animations. Kids have found so many more creative ways of using the software and the related website.

Here’s one example that comes to mind. There’s a girl in England that instead of making a game, she just started to make some animated characters. She put these characters online with a message that said “I like making animated characters. Please feel free to use them in your stories or games. If you want a special character, just leave a message below and I’ll make it for you.” What she was doing was offering her consulting services on our website to make characters for others. So kids started asking her to make characters for their games and then they put their games online. Another kid offered their skills in making new features that could be added to a game. In several cases, kids would start their own online companies, the first one being a company called “Crank Inc.” which was a group of kids; one in England, one in Ireland, one in Russia and one in the United States. They started this company making games together where each member made different parts of the game.

Another great thing we saw was a project called the Scratch News Network, which was modeled after the Cable News Network. This project had a newscaster giving news about what was new on the Scratch website. As part of our own efforts running the Scratch website, we would feature certain projects on the Scratch home page. However, here was somebody who was giving a newscast of what in their opinion were the most important projects to be aware of on the website. The first time I saw this, my reaction was “Oh, that’s cute. Here’s a simulation of a newscast.” Then I stopped and realized that this was not a simulation of a newscast, this was a real newscast. It was just as much a newscast as is the evening news on CBS. It was created by someone to serve an audience by providing information about what was new in their community. This person wasn’t a fake newscaster or a simulated newscaster, this person was a real newscaster.

I mentioned that we feature certain projects on the Scratch home page. We also found a project that offered advice to the community on how to get your project featured on the home page. People are just using this tool in all sorts of different ways.

The level of collaboration with the Scratch community has also been exciting to see. Right now we’re up to about 130,000 projects on the Scratch website. [Author's note: In May 2008 there were 130,000 posted projects. In September 2008 there were over 200,000 posted projects.] Out of those 130,000 projects, more than 20,000 projects are what we call “remixes”, meaning that someone took someone else’s projects, added things to it and then uploaded it to the site as their own version.

In the early days of the website, this led to a lot of discussion. People would complain that someone else stole their project. We participated in these discussions and offered advice saying the Scratch community is a sharing community. That it was our intent that users be able to put things up on the website and encourage others to make use of it and extend it. We want kids to build upon each other’s work. That’s the way innovation comes, through people sharing their work. This discussion led to the design of new features on the Scratch site. Soon after we automated this remixing process to include information about who’s project it was based on and include a link back to the original project. Then people could trace back through a remixed project’s history to find out what projects it was based on. Our hope is to support this as the culture of the community such that people will feel pride in remixing, that you can see how many of your projects were remixed by others in the community.

ST: I remember reading in Laurence Lessig’s book Free Culture a quote he wrote that says “no future creation can exist without prior creation.” It seems that this concept easily transports to kids who are enamored by certain creative projects posted to the Scratch website and who have the ability to remix those projects.

I know from my own experiences when learning new software applications, people usually learn best by starting out with something that somebody else has already built and deconstruct that work. Instantly you jump in and learn something. You’re not thumbing through the manuals. It’s like you get a leg up by jumping into the world faster.

MR: Yes, it’s both that you can learn from the techniques other people use and be inspired by the possibilities. Both of those things happen when you look at these projects online.

I sometimes quote a line from Marvin Minsky, a professor here at MIT, and one of the fathers of artificial intelligence. When he was asked about the programming language Logo that made its way into schools in the 80’s, Marvin responded by saying that “It was a nice grammar, but there’s no literature.” By this he meant that it’s a nice programming language but there wasn’t any compelling literature to inspire you. When we learn to read, part of the reason that we learn to read and write is because we’ve read other literature and we’re inspired by what we’ve read. Children grow up reading children’s books and they see great literature and it inspires them to want to read and write. In Marvin’s words, with Logo you never saw that. What we’re hoping to do with Scratch is provide tools for great literature to be created, which in turn will help others be inspired by those works.

ST: Are there challenges you see in getting teachers to use Scratch?

MR: I see that there are challenges along several dimensions.

One is that Scratch doesn’t fit so naturally into the existing curriculum. It’s not the type of activity where you can say this is going to help students learn concept X that is part of standard Y. It doesn’t fit that neatly into existing curriculum.

The second thing that makes it difficult is that in order to get the most out of Scratch it requires someone spending time getting to know the product, in a supportive environment. It’s not as simple as just booting it up and you’ll know everything about it. Some of the most important aspects of Scratch take some time and effort to learn. Providing teachers with the appropriate support to help them learn to make the most out of Scratch, not just the technical details, is certainly a big challenge.

How teachers can fit Scratch into their existing classroom activities is another challenge.

There are a few ways that I do see Scratch getting into schools. The easiest fit for Scratch is related to programming-related studies, which can be an important part of any middle school technology or high school computer-science curriculum.

Another way that Scratch is being used is in a similar manner to Powerpoint. Powerpoint is used as a general presentation tool. Whether students are doing a report on the rainforest of Costa Rica or doing a report on the presidents of the United States they might make a presentation using Powerpoint. Scratch can also be used as a presentation tool, and I think its abilities go beyond Powerpoint. First of all, you can make richer dynamic projects. It can be expanded beyond the standard image displays and bullet points of text often found in a typical Powerpoint presentation. I also think Scratch allows users to be more expressive with a richer learning experience. Teachers appreciate that, and once they become familiar with Scratch, they’ll start to use it as a tool with students for a wide range of activities. From the early adopter teachers using Scratch, there are great things happening in their classrooms.

ST: Is Scratch being used internationally?

MR: Yes. Scratch has a very big following in the United Kingdom partly because we received a lot of press coverage by the BBC. The word spread well there. It’s also being used in many different places around the world.

In the early days of Scratch, English was the primary language built into the product, so that constrained who could use it. We’ve gradually been expanding the software to include a wider range of languages. Today there’s a menu where you can choose from more than a dozen languages. There are still a few constraints. It doesn’t convert everything on the interface perfectly. Scratch initially was built to support Latin characters and characters that are in English. It doesn’t support Japanese or Chinese or Indian dialects yet.

This summer we’re coming up with a new version of Scratch that will support a number of additional languages, like Hebrew, where you read from right to left. It’s our intent that Scratch will support a much wider range of characters and the entire interface will be supported in the conversion. We’re working on getting both the website as well as the application to support more languages. Internationalization is of interest to us because we currently have users from dozens of countries around the world.

Initially we put out a call on one of the discussion boards asking people to help translate the site and we heard from lots of volunteers. Basically we sent these volunteers a spreadsheet with all of the English words in it and they just filled in the words from their language.

ST: Do you see Scratch having an equal appeal to girls as well as boys?

MR: This was certainly something we were aiming for from the very beginning. We’ve seen a lot of interest across genders. It was important to our design group that we support and encourage a wide range of projects because users have such a diverse set of interests. We didn’t want Scratch to become just a game site. In some ways it’s easy to say Scratch is great for making games, and it is great for making games, but we were worried that this would become a self-reinforcing message and could potentially turn off some of our intended audience. We’ve made an effort to provide a wide variety of projects and that approach has helped us keep a variety of people with different backgrounds interested. I don’t know what the exact percentages are, though there are more boys than girls on the site. But when we did the analysis, girls posted just as many projects on the website as do boys. They are equally active participants. We would like to improve the numbers some because it isn’t quite balanced right now.

One user’s story that speaks to diverse interests is that of one 14 year old from New Jersey who made one of the most popular projects on the Scratch site. We spoke with him and his parents. His mother referred to him as a theatre geek. He had never really done much on a computer but he loved the theatre. Scratch was his way of getting involved creating on a computer. We really like this story because we wanted to make Scratch appeal to a wide range of kids, to not just the math-science types at schools, but theatre kids and many others as well. We’re very happy that we’ve been appealing to kids with a wide range of different backgrounds.

ST: In reading through some of your published research, you describe the Digital Divide as something that’s not just tied to issues of computer access, but also issues of fluency. Could you discuss how Scratch addresses issues of fluency to help minimize the Digital Divide?

MR: The good news is the Digital Divide will narrow over time. It is already narrowing and will continue to narrow due to the rapidly declining costs of technology. I think this makes new technology more accessible to a wider range of people. There are still barriers to entry due to cost, but new technologies are becoming more widespread than have been in the past.

What I worry about is a future where everyone has access to technology but people simply use technology as a consumer. That all they’re doing is pointing, clicking and chatting. Other users will be able to design, create and invent with new technologies. That’s where there’s the risk of having a divide between those who quick browse and chat and those who design, create and invent.

In my mind there’s going to be a much richer learning experience for people who are able to design, create and invent. It will better prepare these users to be better participants in the society of the future. I think by providing tools like Scratch we’re providing opportunities for young people to grow up designing, creating and inventing so they are better prepared to be full participants in tomorrow’s society where they’re really able to use the technology to express themselves and explore things in new ways.

ST: Can you share any insights into kids’ social interactions that could lead to better online learning outcomes?

MR: The thing that’s really important to us is creating a respectful environment and a culture of respect. Not simply because we want kids to learn to be polite to each other, but because we want kids to take risks when creating and designing. If you’re part of a community where people are making insulting comments based on something that you’ve created, then you’re not going to try out new things and you’re not going to take risks. If you create something new and somebody makes an insulting comment about it you’re not going to take risks again. We think it’s really important for kids to take risks and to try new things and it’s only going to work if they are part of a respectful community. We have put a really high priority on is how can we create a community of respect.

We put a lot of emphasis on a community of respect when we were creating our after school Computer Clubhouses. There are a lot of challenges in creating an environment of respect in an after school center and we learned a lot by doing so. There’s lots more we have to learn in creating a similar community of respect in an online environment. Online we’re not working directly with the kids. They can be anonymous, we don’t know who they are, we don’t know things about their background. If we’re working directly with kids in the same room, we learn more about them and we’re able to find the appropriate feedback that will help cultivate an environment of respect. It’s tough to create that environment, but once you get a mass of the community to behave in a certain way, it soon becomes the norm. It then becomes easier to perpetuate it. This is an important goal for all online communities to establish. If online communities are concerned with the development of children’s learning, then a culture of respect is critically important.

Tween Social Networking and Other Media Trends

September 7th, 2008

The New York Times recently ran a short article called Preferring the Web Over Watching TV which cited a few stats regarding TV and web habits of 10 to 14 year olds. The article was based on a study conducted by DoubleClick Performics. In the article it stated:

  • 83% of children ages 10 to 14 spent an hour or more a day using the Internet
  • 68% of children ages 10 to 14 spent an hour or more a day watching television
  • 72% of the children online have at least one social networking profile on a site like MySpace
  • 60% of this online group said they never or rarely read blogs (Don’t latch onto this stat. Read more below.)

I thought these stats were great to find, but I wanted more. Much more. So I started searching online for any additional information about this DoubleClick Performics report. While I didn’t find the full report, I did find this gem of a release many weeks earlier called New Data Shows the Tween Scene is Online written by Stuart Larkins, VP of Search Operations at DoubleClick Performics. The article was posted on a site called Chief Marketer. This report appears to have been written from data gathered in an online survey of more than 1,000 tweens in the 10 to 14 age group. In this post the following additional stats could be found:

  • Almost 50% of this group go online more than three times a day with each visit lasting at least a half an hour.
  • 29% of children ages 10 to 14 spent an hour or more a day listening to radio
  • 10% of children ages 10 to 14 spent an hour or more a day reading newspapers
  • 5% of children ages 10 to 14 spent an hour or more a day reading magazines

As it relates to social networking for this demographic, the article states:

  • 54% have a profile on MySpace
  • 35% have a profile on Facebook
  • 45% have a profile on some other social networking site
  • 64% visit social networking sites at least once per day
  • 34% spend four or more hours a week on social networking sites

In terms of this demographic reading blogs:

  • 8% frequently read blogs
  • 31% occasionally read blogs
  • 40% rarely read blogs
  • 20% never read blogs

What I find interesting about these stats in terms of this demographic having a MySpace or Facebook account is that both online services state in their Terms of Use (Myspace, Facebook) that users must be at least 13 years of age or older to use the site. Since the publicly available information from this report is not broken out by individual age, you have to wonder:

a.) What percentage of kids ages 10 to 12 report using MySpace and Facebook?

b.) Should we assume that the majority of these social networking statistics only apply to 13 and 14 year olds?

c.) Could it be possible that kids in the 10 to 14 demographic are over reporting their actual use of these sites because it’s a “cool” thing to say you have a profile on MySpace and Facebook?

Jennifer Kotler, AVP of Domestic Research at Sesame Workshop, presented a similar report a couple of months ago at the Joan Ganz Cooney Symposium and the Kid Power Xchange conference, but with a focus on 6 to 9 year olds. I’ll share more on her findings in a future post.

Who Are The People In Your Neighborhood? Exploring the Size of Social Networks

August 15th, 2008

How is it that some members of online social networks have so many connections? Connections that number in the high hundreds, and sometimes even thousands? Do these users really know that many people?

A couple of years ago I was working on a presentation about inspiring technologies and their ability to influence future product development across a number of markets. One aspect of my presentation touched on social networks and their ability to bring people together that otherwise may not have the opportunity to interact with like minded people in the physical world. While preparing for this part of my presentation, I wondered “How is it that some people have so many social network connections?” While it’s not necessarily the norm, I noticed a small minority of users from services like LinkedIn and Facebook had hundreds, if not thousands, of connections. These people couldn’t be that gregarious, could they?

In my search for an answer, I stumbled upon a theory called Dunbar’s Number. Robin Dunbar, a British anthropologist, explored and published his thoughts on social groups, largely as a result of studying primate societies in the wild. Through his observations with primates, he developed a theory related to “social grooming”. Social grooming could be considered the meaningful, if not necessary, connections that exist between members of the chimpanzee tribes he was studying. Dunbar’s theory attempts to determine a primate’s maximum social size based on the dimensions of the animal’s neocortex (the size of its brain). Once he defined this theory, he applied it to a number of different animal species and other forms of evolved species, including people. The result? 148.

This number, 148 (or really 147.8) is the number Dunbar determined to be the maximum number of meaningful connections any person could have in their own personal social group. In social theory circles, this number is rounded up to be 150 meaningful connections.

(Before moving forward with my post, I’d like to point out that while Dunbar suggest that social group sizes of people could be correlated to a person’s brain size, many other researchers who study social group theories of humans do not. My article is simply an exploration of the concept, not an endorsement. Also, due to the logarithmic nature of this theory, coupled with a 95% accuracy calculation, this maximum number could be as low as 110 or as high as 210, depending on the fudge factor you’re willing to allow Dunbar’s formula.)

Can this number somehow help explain why some people have so many connections through social networking tools online? Well, not entirely, but I do see many individuals interested in online social networking who become familiar with this theory, reference it often.

Let me share with you my experience growing my own social network. My social networking product of choice for business is LinkedIn. I became a member over four years ago, not entirely understanding what social networking was all about or how it could possibly mean anything to me. Once I started dabbling with the service, reaching out to others and asking them to join my “network”, the number of users connected to me slowly started to grow. I distinctly remember how hard it was to grow a network in the early days of using the service. After a year of dabbling I reached about 50 connections. It was around that time that I slowly started to see things differently. I was just beginning to understand how to harness the power of social networks and its benefits, to understand the math involved in networked connections for finding other people who may have similar personal or business interests to my own. For each connection I added, I was able to reach exponentially more people beyond that single connection, all through the miracle of technology.

After some time and effort of regular use the big day came. I reached 150 connections. “Wow!” I said to myself, thinking I had finally reaching the upper number of my own personal village as defined by Dunbar. I sat back, and felt some kind of anthropological bliss having reached the outer limits of my social group size. But then, a strange thing started to happen. My network continued to grow, not entirely through own my efforts. I soon reached 160 connections, 170, 180, 190, 200. Fast forward many months and my network is just about to break 300 connections, twice the size of what Dunbar’s theory hypothesized. (Even with the math fluctuation, I still exceeded 210 connections.) What happened?? Was something wrong with the size of my neocortex? What would Dunbar say about the number of my connections?

I started to see social groups on a number of different levels. Could it be that Dunbar’s number is really a general formula to apply to a single social plane that, while developed based on one species, does not carry to another? Could it also be that Dunbar’s theory was all about self preservation, whereas the way most people engage in social circles is all about self selection? Anyone who has many different interests may very well engage in a variety of self-selected social planes.

While I don’t have a definitive answer to share here regarding multi-plane social spheres, this exploration started me on a path to question the strength of any connection between two individuals. When reviewing the strength of a connection between myself and any any other person in my network, I becomes clear immediately that the connection strength between myself and any other person I connect to varies greatly. I wondered if this connection strength could be charted out in some way, and if doing so would tell me something about Dunbar’s Number. I wondered if I could find an answer by crossing Dunbar’s theory with that of the Bell Curve. Having remembered that my grades in college were sometimes charted out on a Bell Curve, could the same be done with all of my self selected connections?

I began by looking up the definition of a Bell Curve, and among the answers I found one stated: “Many biological, psychological and social phenomena occur in the population in the distribution we call the bell curve.” Hmmm, those “social phenomena” words sure jumped out at me.

To get started with my experiment, I theorized and then defined different levels of “connected strength” any person could have with another. I defined these varying connections in the following way:


Group I Family members and/or very close friends
Group II Good friends
Group III People you knew or are acquainted with
Group IV People you knew but not that well
Group V People you did not know at all

If I applied this labeling to the fictitious virtual village I lived in within LinkedIn at Dunbar’s social group size of 150, the numbers for each category above would be 3, 21, 102, 21, 3 according to the Bell Curve spread. This village in the real world would loosely translate into the following:

  • I had a mother, father and one very close friend or sibling in this village.
  • I had 21 friends, possibly relatives, that I knew well.
  • There were 102 additional people in my village, performing various necessary roles and services (teacher, baker, doctor, farmer, etc.)
  • I knew 21 people that were part of my village but I didn’t really know them very well because I didn’t interact with them as often
  • There were 3 complete strangers I didn’t recognize or know at all.

But in my LinkedIn world I didn’t have 150 connections; I have about 300. Would the connections in my own online network break out as nicely into these same mathematical groupings, at least in terms of a percentage? I downloaded a list of everyone I was connected with through LinkedIn. I then rated the strength of my connection based on the above categories, and lo and behold, the groupings and percentages were pretty close, not exact, but close!

I’m thinking that Dunbar’s upper limit of 150 meaningful connections does not hold true with how individuals engage online (or for that matter even offline) with self-selected social groups. But maybe there’s something here about the varying strength of connections within one’s own social community, at least in terms of these connective strength percentages.

I have many more thoughts on this and other related social group observations, including what it means if your percentages don’t nicely fit within the above described number. I’ve also been thinking about how this information could be used to explain children building their own social groups, but that will have to wait for another day. Thanks for reading.

Calling Peggy Charren - Recent Conversations with a Children’s Media Visionary

June 18th, 2008

Photo of Peggy Charren, founder of Action for Children's Television When I first became aware of Peggy Charren, I had been creating children’s media for only a short time. What I learned in those days was that Peggy founded a child advocacy group in 1968 called Action for Children’s Television (ACT). ACT challenged broadcasters to offer endless choices of quality television content for children. Her organization fought for content that was diverse, for all ages, and void of any censorship or hidden agenda. It advocated content rich with benefits for children and as free from the influences of advertising as possible. Ultimately Peggy and her organization pushed legislators to pass the Children’s Television Act in 1990, a law still in effect today that requires television stations to include at least 3 hours of “core” children’s educational content per week and, at the same time, limit the amount of advertising found in children’s programming. Peggy’s vision was bold, her voice strong, and her determination unstoppable.

I remember the moment I first spoke with Peggy many years ago. I searched online for a day or two to find her phone number, took a guess out of a handful of possibilities, and called her out of the blue. I introduced myself, told her I ran a company that creates learning products for children, and listed a handful of client names to demonstrate the quality of our work. Peggy immediately responded, “Are you one of those religious producers?” I was caught off guard. I didn’t expect her response. One of the clients I mentioned had often been misinterpreted as having religious leanings. “No, thats not really what our organization is about” I replied. Peggy was sharp, quick, and to the point. I quickly learned that Peggy would tell it like it is, and she would be direct, and sometimes blunt, with me in our discussions. I realized these just might be the qualities needed to change the landscape of children’s media for the better.

Over the years I learned that Peggy loves the theater, that she developed arts programs for school children before ACT, that a member of her family was blacklisted during the McCarthy Era, that her organization had fought off attacks from religious organizations, and that Peggy was awarded the Presidential Medal of Freedom under the Clinton Administration, the highest government honor that can be awarded to a civilian.

After the passing of the Children’s Television Act, Peggy closed down ACT, saying the organization had fulfilled its mission. In the thirteen years since it closed, a lot has changed within the media landscape for children. Today there are 24-hour channels dedicated to children’s content, online videos, screened technology toys, iPods and family cars with individual screens. Having recently read Dade Hayes’ new book, Anytime Playdate, a book that examines the development, research and production of children’s preschool content, it prompted me to check in with Peggy about her views on today’s media landscape. Unlike my first call with her, this time I scheduled an appointment for our conversation.

Scott Traylor: Looking back on the passing of the Children’s Television Act of 1990, do you think it was a success?

Peggy Charren: Fifty-fifty, because that kind of change in how things work is never completely successful.

ST: Do you say fifty-fifty because of the negotiating necessary to pass the Children’s Television Act, that it resulted in making the law weaker than you had hoped?

PC: No, I never expect things to be perfect.

ST: Have the Children’s Television Act and subsequent amendments and rulings been effective?

PC: I think the answer is pretty much ‘no’. In a funny way they’ve been more effective than most people would give them credit for. There a