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The New York Times recently ran a short article called which cited a few stats regarding TV and web habits of 10 to 14 033bc19607000692aaa18c546d64f726.js?ver=1711677844 year olds. The article was based on a study conducted by . In the article it stated:
- 83% of children ages 10 to 14 spent an hour or more a day using the Internet
- 68% of children ages 10 to 14 spent an hour or more a day watching television
- 72% of the children online have at least one social networking profile on a site like MySpace
- 60% of this online group said they never or rarely read blogs (Don't latch onto this stat. Read more below. )
- almost 50% of this group go online more than three times a day with each visit lasting at least a half an hour.
- 29% of children ages 10 to 14 spent an hour or more a day listening to radio
- 10% of children ages 10 to 14 spent an hour or more a day reading newspapers
- 5% of children ages 10 to 14 spent an hour or more a day reading magazines
- [033bc19607000692aaa18c546d64f726.js?ver=1711677844] 54% have a profile on MySpace
- 35% have a profile on Facebook
- 45% have a profile on some other social networking site
- 64% visit social networking sites at least once per day
- 34% spend four or more hours a week on social networking sites
- 8% frequently read blogs
- 31% occasionally read blogs
- 40% rarely read blogs
- 20% never read blogs
a. ) What percentage of kids ages 10 to 12 report using MySpace and Facebook?
b. ) Should we assume that the majority of these social networking statistics only apply to 13 and 14 year olds?
c. ) Could it be possible that kids in the 10 to 14 demographic are over reporting their actual use of these sites because it's a "cool" thing to say you have a profile on MySpace and Facebook? Jennifer Kotler, AVP of Domestic Research at Sesame Workshop, a couple of months ago at the Symposium and the conference, but with a focus on 6 to 9 year olds. I'll share more on her findings in a future post.