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I've been wondering when RFID would begin to take a hold in the toy market. RFID is a technology that takes advantage of small wireless computer chips that have the ability to talk to one another. One way of thinking about the technology is that if a shirt had an RFID tag in it, whenever you dropped off the shirt at a dry cleaner, the radio frequencies emitted by the tag would alert some other computer in the store; it would know instantly who you are and how you would like your shirt laundered without ever saying a word to anyone. RFID allows any two (or more) items embedded with the technology to know about each other, and know how far away they are from each other. RFID used within toy products has the wonderful ability to work with [033bc19607000692aaa18c546d64f726.js?ver=1713506292] the way children naturally play, and also offers new and imaginative enhanced play opportunities. Imagine a toy house complete with furniture, different dolls of family members, pets and vehicles that all could be electronically aware of each other. As the dog approaches the boy doll, 033bc19607000692aaa18c546d64f726.js?ver=1713506292 the boy could speak the dog's name. 033bc19607000692aaa18c546d64f726.js?ver=1713506292 as a car drives up to the house, its headlights could turn on. As the mommy doll enters the front door 033bc19607000692aaa18c546d64f726.js?ver=1713506292, it could speak "Kids, I'm home!" Earlier this year I posted an about the technology toy product called by . This technology toy product was also this past month. Hyper Dash takes advantage of RFID to put a new twist on outdoor games like Hide-and-Seek. A new entrant to the "aware" toy category (though I've learned that it does not use RFID technology) is called "Hide & Seek Blue and Sprinkles" developed by Fisher-Price. The concept is that one child hides the smaller plush toy named Sprinkles while another child uses the larger Blue to to help find where Sprinkles is hidden. Both characters deliver audio clues as to how well the seeking child is doing during the Hide-and-Seek game. Though the product is not yet officially being sold at stores, it looks like Target will have an exclusive in the early weeks the toy is available. This toy is also popping up for sale on eBay. Stay tuned for more noteworthy smart toys with and without RFID enabled technology making their way to store shelves!