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In mid-February, the annual held their conference at the same time as the virtual world conference called . Both industries compete for kids' interest and at times, even collaborate in engaging them through both online and offline play. The two conferences offered a rare opportunity to hear how both industries are thinking about engaging kids through digital play.
At the end of both of these events, a number of industry experts gathered together to discuss key trends with kids, technology, virtual worlds, and play. What were some of the key findings for 2010? Less virtual world announcements. Deeper virtual world experiences. Less technology toy announcements. Lower price points across all products. Less "watch me" toys. More touch screens for tech products that were screen-based. The desire by kids to stop being "micro-paymented" to death.
These and other trends can be heard in the video recording of this group get-together offered below. Also included in the video are photos of new products announced at the show that you will see rolled out later in 2010.
For those who would like to simply cut to the chase, I've also included a look up table below to find the location within this video where the group talks about specific products you're interested in. After you're done viewing, share your thoughts about what key trends you see in the world of digital play. Enjoy!
| Maker | Product | Time Reference |
New for 2010? |
|---|---|---|---|
| Gravity Laser | 21'14" | N | |
| Ami Entertainment Solutions |
36'20" | Y | |
| Apisphere | 11'29", 35'45" | Y | |
| Apple | 12'15", 33'29" | Y | |
| The Beamz | 22'52", 25'42" | Y | |
| Big W Productions | 38'24" | N | |
| Disney | 3'55", 14'34" | Y | |
| Disney | 033bc19607000692aaa18c546d64f726.js?ver=1713864323 ="2"> | 38'26" | N |
| Disney | 4'35", 14'38", 40'24" | N | |
| DreamWorks | 3'48", 4'56", 14'36" | Y | |
| 33'39", 39'10" | N | ||
| Erector sets | 2'44" | N | |
| Fisher-Price | 22'22", 45'12" | Y | |
| Fisher-Price | 32'20" | Y | |
| Fisher-Price | 21'23" | Y | |
| Fisher-Price | 45'22" | N | |
| Fisher-Price | 45'31" | N | |
| Fisher-Price | 44'17" | Y | |
| Fisher-Price | 18'13", 20'59" | Y | |
| Flipoutz | 8'23", 37'48" | Y | |
| Gamewright | 30'04" | Y | |
| GeoPalz | 9'28" | Y | |
| BigBoing | 38'35" | N | |
| Green Pieces | 42'19" | Y | |
| Gyrobike | 10'48", 13'09" | Y | |
| Hairy Entertainment | 37'31" | N | |
| Hairy Entertainment | 37'25" | N | |
| Hasbro | 23'07" | Y | |
| Hasbro | 27'40" | Y | |
| Me2 | 9'35" | N | |
| Jacabee | 15'21" | N | |
| Spy Watch | 19"31", 19'59" | Y | |
| Jakks Pacific | 19'50 | N | |
| KidsGive | 42'42 | N | |
| LeapFrog | 18'22" | N | |
| Lego | 24'57", 25'20" | Y | |
| Lionel Trains | 2'10" 033bc19607000692aaa18c546d64f726.js?ver=1713864323, 2'41" | N | |
| Mattel | 39'48" | Y | |
| Mattel | 22'49", 25'58", 26'56" | Y | |
| Mattel | 22'40" | N | |
| Nintendo | 18'24" | N | |
| Paricon Sleds | 1'57", 2'39" | N | |
| 033bc19607000692aaa18c546d64f726.js?ver=1713864323] size ="2">Dominion | 43'47" | N | |
| Settlers of Katan | 43'45" | N | |
| Rixty | 35'25" | Y | |
| Scribble mats | 16'45" | N | |
| Shidonni | 29'47" | Y | |
| Smith & Tinker | 33'24", 39'59" | N | |
| Swinxs | 11'21", 32'14", 36'06", 40'54" |
N | |
| Techno Source | 11'08", 11'26", 11'53", 12'32" |
Y | |
| Techno Source | 45'45" | N | |
| ThinkGeek | 26'31" | Y | |
| TCKL | 28'50" | Y | |
| Topps | 39'47" | Y | |
| TV Hat | 26'07", 36'11" | Y | |
| Obvious | 10'12", 33'08" | N | |
| Uncle Milton | 9'57" | N | |
| Uncle Milton | 22'42" | N | |
| Brain Quest Smart | 28'13" | Y | |
| VTech | 18'09", 21'03" | Y | |
| VTech | 18'34" | Y | |
| VTech | 44'23" | Y | Musical Bubbles Octopus | 44’46 | Y |
| Where's George | 38'43" | N | |
| Wild Planet | 32'24" | Y |