Latest news for 033bc19607000692aaa18c546d64f726.js?ver=1714934004
To most adults, knowing which technologies kids prefer and why 033bc19607000692aaa18c546d64f726.js?ver=1714934004, is at best, a guessing game. Which is more important: cell phones? iPods? MySpace? In the past year, some very insightful leisure time and technology reports about kids have come out from The NPD Group (see prior blog [033bc19607000692aaa18c546d64f726.js?ver=1714934004] post in ), Nickelodeon (prior posts in and ), and recently a new division of called . Each group has something very unique to share about kids and technology. Yesterday, portions of a new study called "The Circuits of Cool / Digital Playground" was released. This study, which interviewed 18, 000 kids and youth from 16 different countries, was collaboratively developed by , and . This latest survey looks at technology and its influences on lifestyle of kids (8-14) and young people (14 - 24) around the globe. Here are a few top level insights from the study:
- Technology 033bc19607000692aaa18c546d64f726.js?ver=1714934004 has enabled young people to have more and closer friendships, thanks to constant connectivity.
- Kids and young people don't love the technology itself -- they just love how it enables them to communicate all the time, express themselves and be entertained. 033bc19607000692aaa18c546d64f726.js?ver=1714934004
- digital communications such as im, email, social networking sites and mobile/sms are complementary to, not competitive with, tv. TV is part of young peoples' digital conversation.
- Despite the remarkable advances in communication technology, kid and youth culture looks surprisingly familiar, with almost all young people using technology to enhance rather than replace face-to-face interaction.
- 59% of 8-14 year olds still prefer their TV to their PCs.
- 68% of 8-14 respondents said they felt safer having their mobile phones with them outside the home.
- When parents aren't around, 8-14s are more likely to communicate with friends, participate in chat forums and use the internet for entertainment.
- Under the age of 14, kids generally use the phone as a toy. After 14, the mobile phone quickly becomes a means of self-expression and communication.