Growing Your Own Webkinz World

[To read our latest interview with the creative director of Webkinz, click here.]

Three years ago I bought my then seven year old daughter her first Webkinz. She has always enjoyed pretend play offline with the tangible toy and equally enjoys the virtual play online. Both methods of play are done either with friends or alone. These days she plays in the online Webkinz universe a few times a week. She plays games, collects in-world currency called KinzCash, and builds out her Webkinz living space in the virtual world. I asked her recently if she would show me around the online world she had built for her stuffed animal friends. What I saw looked like a sizable, and very detailed build out effort she calls home for her pets. I imagine the size of this virtual home reflects her years of play online and asked her how many Webkinz she owns today. She wasn’t sure, so I suggested we find all of her Webkinz, scattered about her room and around the house, and count them. How many Webkinz plushies did we find? 26 Webkinz in all! I knew she had a good number of them around the house, but was surprised by just how many.

Multiple Webkinz plush dolls

Young fans of Webkinz have many pets in their collection. Sometimes many more than you think possible! Above is a photo of most of the Webkinz in my daughter’s collection. (Click image to see larger photo.)

She received her first Webkinz as a gift from me while I was doing research about the ever expanding online world for kids. After this flagship friend was received, a small number of birthday parties resulted in a few more as gifts from friends. A couple were even earned for successfully completing challenging at-home clean up requests. However, a majority of the Webkinz in her collection were purchased by my daughter, through diligent savings of her small weekly allowance.

If you have young children in your home between the ages of 6 to 10, chances are you’ve already heard the Webkinz buzz. While there are many tangible pets to choose from, and too many features online to count with many more being added regularly, let me pull back the curtain of this online destination to show just one small part of this universe. One central online activity includes the ability to build out a virtual home for your newly acquired animals. The more pets your child acquires, the bigger this virtual home becomes.

Multiple illustrated Webkinz animals
Illustrated translations of tangible Webkinz toys in the virtual world.

As many parents will probably already know, every Webkinz plush comes with a card that includes a secret code to gain entry into the Webkinz site. One of the very first activities you child will participate in online is decorate a place for your new pet to live. Your child will receive one “starter” room to decorate. Additional rooms can be added by either a.) saving up KinzCash by playing online games/activities to purchase additional rooms, or b.) through buying additional Webkinz in the real world. My daughter pointed out that you only get an additional room for the first ten Webkinz you buy. After that, no more free rooms. The rest can only be purchased online with KinzCash.

Map of multiple Webkinz homes next to each other

This map, stitched together from multiple screen captures taken within the Webkinz World, shows all of the rooms that have been purchased and designed within my daughter’s collection of Webinz online. She started with just one room and built out this large living space for all of her pets. Clicking on any one of the squares from this map within the Webkinz World will bring you into an orthographic view of the individual room itself. Note the different sizes and themes to each room. (Click image to see larger photo.)

Rooms can be decorated with a wide selection of items for purchase through the WShop, the online equivalent of a home furnishings store. There are plenty of items available to spark a child’s decorative imagination. Chairs, beds, games, TVs, wall paper, you name it. Also, some of the items you can acquire are considered “exclusive” and are only made available from “adopting” your 10th, 15th, 20th (etc.) pet. (Translation of adopting — the purchase of additional Webkinz in the real world.)

The WShop within the Webkinz World

The front step to the WShop which displays all the different categories of home furnishings you can buy within the Webkinz World. Selecting a category will bring you deeper into the store, showing the store visitor pictures of the item they may wish to place within one of their pet’s rooms. (Click for larger individual images.)

There are three different room sizes and a small number of different themed rooms. For example, you can purchase themed rooms that reflect a certain holiday, like Halloween, or if your pet lives underwater you can purchase a water room. Your pet moves around the room by clicking on an invisible tile matrix that covers the floor of the room. Large rooms are made up of a 10 x 10 grid. There are also medium sized rooms, 7 x 7, and small rooms, 5 x 5. This grid system also helps with the positioning of items purchased from the WShop within the room.

The three main room sizes in the Webkinz world

There are three main room sizes available in Webkinz World and a variety of different themes as well. If one of your Webkinz is a fish, chances are you will want a water room. Ask your child what happens when a non-water animal enters a water room. (Click for larger individual images.)

I’m fascinated with the technical logistics of this room making activity within Webkinz. There are a number of individual parts that need to work perfectly together, and need to scale just right with every new addition to your child’s collection. If your child is a Webkinz fan, ask them how many pets they own. Ask your child’s friends as well. You may be surprised at the answer! I’m amazed at the number of Webkinz my daughter’s friends own. Just this week we met a new friend that had over 20 Webkinz in her collection. One boy in the neighborhood who she sometimes plays with boasts owning 46 Webkinz! What sorts of stories about Webkinz do you hear from your children? What do they like best about Webkinz? How many pets do they own? Thanks for reading and for sharing your comments below!

Be Sociable, Share!

10 Responses to “Growing Your Own Webkinz World”

  1. Elliot Targum Says:

    My one-year-old daughter is far from the phase where she’s looking to “catch them all” of Webkinz or any other collectible, adorable monster/pet/card. I’m curious, though, how Webkinz interest evolves as children age. You mentioned that when your daughter was seven, she had equal interest in both the tangible (offline) version of Webkinz and the virtual Webkinz universe. The online universe seems, perhaps ironically, to contain even more possibilities and variables than she’d find in the real world – perhaps fewer constraints since she has near-total control over the living space. As she continues to play with these toys, I wonder if she’ll begin to see the tangible (and purchasable) Webkinz less as a toy, and more as a token to open up more possibilities in the virtual playspace.

  2. Scott Says:

    Thanks for writing Elliot. I’ve watched a lot of children play with Webkinz and try to ask them questions if I know they are a fan. The appeal of Webkinz can take a number of different forms, and appeal to different play styles of each different child. Generally, I find boys age out of Webkinz earlier than girls, though privately they may still play in Webkinz and not share this information with other boys their age. Collecting is a powerful play pattern for boys and it certainly explains one part of the appeal of Webkinz. I’ve witnessed girls enjoying pretend play in the real world with their plush dolls more when they are younger than when they get older. There is also a certain level of empowerment as children become more in charge of their own money and spending abilities. A child purchasing Webkinz on their own can be also be seen as a badge of honor, a period of growing transition that they can take pride in, even boast about. Purchasing additional Webkinz to extend online life for all Webkinz can also take on a nurturing aspect of play. Online, creativity is a powerful force in a very similar way that pretend play offline can be. There is a very strong love for what Webkinz stands for to children, but not always a love for everything online with Webkinz. I have heard children say what they don’t like within the Webkinz world; Which games fall flat, which activities don’t really engage. Usually I hear such responses from older kids than younger. None-the-less, Ganz, the company that developed Webkinz, has created a product that has expanded the world of play for kids. This expansion has far reaching implications for the toy industry as well as technology as a “place of play” for children and adults.

  3. 1WebkinzFan! Says:

    Wow! I have to say, I’ve read your story two times and I loved it! I am a proud owner of 13 webkinz total, and I love them all!!!! I’m 12 years old and I’ll tell you their names: george a lil Basset Hound, Christabelle a Seal, Reesie a Cheeky Monkey, Sweetart a Blue Googles, Lilah a Golden Retriever, Chelsea a Strawberry Cloud Leopard, Madison a Lioness, Felix a lil Tree Frog, Elizabeth a Glamour Gecko, Luna a Hippo, Ozzy a Blue Whale, Kisses a Mocha Pup, and Oliver a Mountain Goat. I hope you get a chance to read this! God loves you! Bye!!!!!!!!!!!!!!!!1

  4. LIZ Says:

    59 webkinz

  5. Marina Elyssa Minton Says:

    I love Webkinz. I have over 40. There so awesome, not just online. In real life, I think they are better to play with, but online you can decorate there rooms and dress them up. Yet in real life, you can buy the Webkinz brand clothing for your pet. Its pretty cool.

  6. person24 Says:

    i am 12 and have 4 webkinz. rarely any of my friends have webkinz, maybe 3 people. but it’s my most popular website and i like it. btw- what does happen when a non-water animal enters an under-water room? i don’t know because i have no fish, nor birds. but i wish to get more webkinz witch i probably will soon with Christmas coming right up!!! =]

  7. Sophia Says:

    My daughter is a fan of webkinz and I asked her how many she had and she said she had 68! I was shocked! and to think 3 more were coming in the mail! She is so young to have that many already! She is 5 years old and she has 68! I read this and Im like 20 is alot for her Im lucky my daughter doesnt have that much! No more webkinz for her!!!!

  8. Lauren Says:

    i have 3 webkinz a snow owl, snow seal,and a rino

  9. 360blog » Blog Archive » Inside the World of Webkinz – An Interview With Creative Director Karl Borst Says:

    […] November 2012 issue. I've wanted to interview someone close to Webkinz for a very long time. The first article I wrote about Webkinz was in August 2009. After years of trying I finally connected with someone within Ganz and the rest […]

  10. webkinz lover Says:

    almost as many as me, but i do have about 30

Leave a Reply