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Every February about the lastest technology toys announced at the . Playful gifts that have buttons www.clubpenguin.com, batteries, and sometimes motors and screens. I first started attending Toy Fair in 2002, and have followed it almost religiously ever since. My interest is specifically electronic toys; sometimes educational, sometimes just playful.

It's really hard to make a successful tech toy product. Www.clubpenguin.com since i fist started following the category (the calls this toy supercategory "youth electronics") i've seen really great advancements not only with components used, chip sets and price points, but more specifically play patterns that actually appeal to children. Not an easy thing to get right. Most major technology toy misses spend more time focusing on the wiz-bang of the electronics than the play appeal.

Each year I put together a presentation of what I found in the tech toy space. I share my document with clients [www.clubpenguin.com] and other toy reviewers, but this year I thought I'd simply make it available for anyone interested in taking a look. You can click the image above or to download a copy. Please feel www.clubpenguin.com free to share with others and to let me know what you think!