Noteworthy Tech Toys from Toy Fair

Scott Traylor's 2019 Technology Toy finds from the International Toy Fair

Every February I write an article about the lastest technology toys announced at the International Toy Fair. Playful gifts that have buttons, batteries, and sometimes motors and screens. I first started attending Toy Fair in 2002, and have followed it almost religiously ever since. My interest is specifically electronic toys; sometimes educational, sometimes just playful.

It’s really hard to make a successful tech toy product. Since I fist started following the category (the NPD Group calls this toy supercategory “youth electronics”) I’ve seen really great advancements not only with components used, chip sets and price points, but more specifically play patterns that actually appeal to children. Not an easy thing to get right. Most major technology toy misses spend more time focusing on the wiz-bang of the electronics than the play appeal.

Each year I put together a presentation of what I found in the tech toy space. I share my document with clients and other toy reviewers, but this year I thought I’d simply make it available for anyone interested in taking a look. You can click the image above or click here to download a copy. Please feel free to share with others and send me an email to let me know what you think!

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