Archive for April, 2012

View from the Sandbox through the lens of Scott Traylor

Thursday, April 26th, 2012

[Wendy Smolen is a contributing writer to the KidScreen blog. She is also a friend and the co-founder of the annual children’s conference called Sandbox Summit. Wendy asked if I would share some thoughts with her regarding the latest Sandbox Summit event held at MIT. Originally published to the KidScreen blog on April 25, 2012.]

Scott Traylor, Chief Kid at 360KID, had the daunting job of taping the recent Sandbox Summit@MIT, Going Mobile, Going Global, Tracking the anywhere/everywhere state of play. While this gave him a front and center seat, it also meant he had to listen to every word (no bathroom breaks!) I asked him to comment on a few of his favorite presentations.

Generally I find conferences don’t provide a helpful starting point about how kids are changing. Not so here. Allison Arling’s presentation from The Intelligence Group covered uncounted aspects of generational preferences with Gen Y and Gen Z. I found myself nodding in agreement as she communicated subtle differences in media consumption, messaging that resonates with a generation, and triggers for engagement across generational divides that can make or break any media plan. Clear, crisp, exact. (Or whatever.)

Allison’s presentation provided the scaffolding used by many of the other speakers. On day two, Jane Gould of Nickelodeon delivered a resounding kids’ media data punch . Jane always has access to great info, and she’s willing to share! Ever wonder what apps are most popular with kids, and why? What kinds of media do kids consume on tablets? What barriers will prevent media consumption on a tablet but not on television? What is consumption like on non-Apple devices? The answers were startling and maybe the most detailed and in-depth I’ve seen in the mobile/tablet/apps space ever. Jane made understanding the drivers of mobile media consumption a no-brainer.

Gaming and learning was a common thread in conversations both inside and outside the auditorium. Eric Zimmerman, game designer and industry thought leader, challenged us to rethink long-standing assumptions about learning games. Eric delivered one media mind bomb after another, the biggest being why educators challenge the value and potential for learning in games at all. Why is this one tool for creative expression challenged more than others? Why is it so many in education, as well as in business, wish to “gamify” learning? Should we have similar concerns about books in learning? Should we “bookify” learning? That’s crazy talk, and so is the current conversation about the potential games have to teach. Books are just one element of learning, why aren’t games?

These are just three small samples of a larger conversation. There’s no way I can do justice to all the intriguing thoughts each presenter brought to the conversation over the two days. If you missed attending this event, watch one—or all—of the videos here. You’ll be as amazed as I was at what you‘ll learn.

Disclosure: Scott Traylor is the founder of 360KID, a children’s interactive media company. Scott is also on the Board of Advisors for the Sandbox Summit. He captured the video being shared in this article’s links.