Archive for January, 2015

Top-Performing Tech Toy Videos of 2014

Wednesday, January 14th, 2015

The following is an article I wrote for the January 8, 2015 issue of the iKids weekly online magazine.

The Spin Master Dino robotic toy was among the top viewed toy videos in December, 2014.

In early 2014, I wrote an article about the hottest tech trends found at the annual International Toy Fair in New York, an industry Mecca for the biggest toy announcements of the year. At that time, I recorded 50 videos of some of the largest toy presentations. Most of the videos I captured featured technology toys, remote-control robots and tablet-based playthings, though a few action figure-centric videos were captured here and there due to the strength of their IPs.

Looking back on the year in kidtech products, I wondered what I could learn by going through my YouTube collection of toy videos and checking out which clips garnered the most views for the month leading up to the Christmas holiday. Here for your consideration are my Top 10 YouTube toy videos, based on number of views in December 2014.


Company Product Views
Hasbro Furreal Friends – Get Up and Go Go & Pom Pom My Baby Panda 11,971
Mattel Hot Wheels Super Loop 3,413
Spin Master DigiBirds 3,244
Tomy Pokémon Battle Arena 2,408
Spin Master Zoomer Dino 745
Jakks, Lego, Hasbro Star Wars Rebels/Star Wars Command collection 655
Hasbro My Monopoly 603
Spin Master Zuppies 540
Hasbro Nerf Attacknid 534
Hasbro Simon Swipe 522

If YouTube views translate into purchasing interest, then both Hasbro and Spin Master had a good holiday selling season with a few key product lines, primarily those that include robotics or animatronic toys like Furreal Friends or the DigiBirds, Zoomer and Zuppies products. One big surprise was that while the toy industry made great strides in the app and tablet space in the last year, only one of the app-based toys I recorded attracted a large number of views on YouTube. What might this mean? (Note: the number-one item in this Top 10 list included an app that worked with the tech toy. No other toy in this list had a companion app, even though I covered many app-based products at Toy Fair last year.)

A couple of additional surprises: While I was impressed with the technical achievements of robotic toys like Ozobot and Moss, their view results for the month were small. Also included in my collection were video clips of toy products from the smash hit movie Guardians of the Galaxy. The movie was a box office success, but it appears the property did not drive interest in its related toy line ‒ at least according to my view tally. One product I referenced in my earlier article that impressed me was Osmo (formerly called Tangible Play). I had the opportunity to review the product multiple times in 2014, but was asked by the founders not to record or post any video of the app/toy. If I had, I believe it would have placed in my Top 10 viewing list.

Another striking observation from my collection of videos recorded at Toy Fair over the years ‒ in 2006 Hasbro released a giant novelty animatronic pony called Butterscotch, which cost almost $300 at the time. While the clip is now eight years old, it still drove a sizable amount of views in December 2014. Also in 2006, the then popular preschool show Teletubbies had a remote-control Noo-Noo robot used for promotional fun in the hallways of the show. Noo-Noo was not for sale, but the video continues to grab interest. The device was never turned into a toy product for kids, but my stats tell me that if it were, it would be a hit.


Company Product Views
Hasbro Butterscotch Pony (2006) 2,686
Ragdoll Noo-Noo RC Robot (2006) 2,735

Looking at 2015, I’m already seeing some amazing tech innovation in the arena of play. Some are combined physical/digital products, some are pure app plays, and some will tap into the maker movement and 3D printer space. Based on the groundwork of 2014, there will continue to be more innovation coming to kids in the app world, but will that innovation be enough to drive sales and create sustainable products from a business perspective? Of the scores of robots lined up to debut this year, which ones will include “must have” features and contain a level of novelty to help guarantee financial success? Stay tuned for the flurry of announcements sure to come in the next few weeks!

Scott Traylor is the founder of 360KID and an advisor to a number of children’s interactive businesses and products (none of which are referenced in this article.) He’s also a former computer science teacher and currently lives in Silicon Valley, seeking out the next cool kidtech business. Scott can be reached at Scott (at) 360KID (dot) com..

Moving the Needle with Kids Interactive Media

Thursday, January 8th, 2015

In the final weeks of 2014, I spent a lot of time reviewing all of the kidtech product I had seen throughout the year. In part, taking stock of the past year’s digital playthings was related to providing recommendations as a judge for the KAPi Awards (KAPi meaning Kids at Play Interactive.) The KAPi’s are an industry award for innovation and outstanding design in children’s interactive media. While you can find the complete list of KAPI award winners here, there were a handful of products that didn’t make the list that are worth mentioning. The product may have been too old for kids, or was not digital, or was simply a book. I thought it might be helpful for others to see some of these additional products that, in this reviewers opinion, are deserving of high praise for moving the interactive industry forward in 2014.

Here’s my list…

The Book with No Pictures – by B.J. Novak

The Book with No Pictures is a breakthrough in children's books The first item on my list is not an app. It does not require batteries, and no assembly required. It’s a children’s book. Buy it, find a four or five year old child to read it to, and let the fun begin. If you don’t have a young child send it as a gift to someone who does. As an adult, don’t over analyze why this book works for young children. It’s silly, appropriately speaks to its target audience, and it just works. I call this book out because of the disruption it’s caused in the children’s book world, and because it can help teach app developers to think about alternative approaches to content creation. Break outside of self-imposed barriers to creating content in any medium.

Monument Valley

Beautiful art and engaging game play can be found in the Escher-esk app called Monument ValleyI fell in love with this app earlier in 2014. The artwork is absolutely beautiful, the Escher-esk puzzles are fun and challenging. It did win a KAPi Awards for best app for older kids, but teens and adults will greatly enjoy it as well. It’s only flaw is that the app eventually ends. It’s a game you wish would go on forever. But fear not, the makers of Monument Valley released an additional content download late in the year to extend the challenge with additional levels of play. This app sets the bar very high for the rest of the industry. Currently it’s the yardstick I use to measure against all other apps.

Fibbage

From the makers of You Don't Know Jack, the social game of FibbageHere’s one you won’t find on any kids list. The game of Fibbage is rated T for Teen, and is a major hit at parties for adults young and old. They’re many things to say about this game. First, do you remember the You Don’t Know Jack titles from years ago? Well, Fibbage was developed by the same creative folks! The game uses a series of fill in the blank phrases, and audience members try to give a response, or a lie, that throws others into voting for your answer. After a short number of rounds the player with the most votes wins. It’s easy to learn, and the humor grows as more people play. But here’s what I really appreciate about this game. In an age of over the top 3D graphics, and deep story lines, and super slick characters and properties, Fibbage is incredibly simple console game, and in a sense a minimalist approach to game play that beats all other games it competes with. It’s also designed to work easily with any kind of smartphone, and you don’t have to be in the same room to play with others. You can have team members from around the world compete with you! Be forewarned there’s crude humor and fart noise throughout. If you can put that aside you will be amazed at how much fun this game is. As a developer, you will appreciate the beauty and simplicity of it’s design.

Osmo

Photo of the Osmo interactive gameInteractive products that successfully marry together fun interactivity software with physical objects can be counted on just one hand. The industry is littered with virtual and digital product combination failures. Osmo, another KAPi Award winner, stands as one of the shining example in this category. The product can be purchased at most Apple retail stores, and comes bundled with physical pieces to play three games, along with the three apps you download for free to play those games. There’s a fun and challenging tangram puzzle, single or multi player spelling games, and a drawing game where you control the direction of falling virtual balls based on what you draw. It’s a clever set of games and I can’t wait to see what new products this company announces in 2015.

Positive Digital Content for Kids

Image of the book Positive Digital Content for KidsThere are two things I really admire together; great design and insightful articles about the interactive industry. This beautifully designed online book includes both! It’s a free, informative guide for developers, complete with excellent interviews from leading children’s product developers like the BBC, Ravensburger, and Toca Boca. Interactive media designers, play designers, and print designers can learn a lot about making successful products and great designs for kids from this book. Another must read for product producers. For me, it was one of the best finds of 2014. Now download a copy and enjoy, but do know the book is also available in a limitedprint run.

Google Cardboard

Photo of Google CardboardRegardless of what you may think of this deal, the world of virtual reality took a giant step forward in 2014 with the acquisition of Oculus Rift by Facebook. What many people may not be able to see is just how fast the VR space is moving. Google Cardboard is a great example of that breakneck speed. Cardboard is an innovative, low cost solution to experience virtual reality. Folding together a pre-perfed cardboard mailer and sticking your Android compatible phone in the back allows anyone access to a compelling VR experience. The idea itself suggests that a lot can be done with VR in short, affordable bursts. The Google Cardboard initiative is definitely thinking outside the box. Watch for many copycats in the coming months.

Moff Band

Photo of the Moff Band interactive productThe Moff Band is a set of two flexible wrist bands that communicate motion activity of your arms back to an Apple tablet or smartphone. That motion drives a simple sound effects app. Ever play air drums and wish you could enhance the experience with the perfect set of well orchestrated rhythm effects? Ever have a wooden spoon and needed the audio support to make you feel like you dueling with Zorro? Or maybe a princess’ magic wand is more your style, complete with sparkle sounds? The Moff Band provides a great audio backdrop to your pretend play. The product was a huge Kickstarter success in Japan earlier in the year, and is now just making its way to the US. Watch for it in 2015.

Press Here – by Hervé Tullet

Image of the Press Here children's book by Hervé TulletI’ll end my list with another children’s book. Press Here is not just another great children’s book, it’s an excellent example of how to capture the spirit of great interactivity. In a sense it’s a new breed of books, one the feels like the author spent a lot of time studying the world of successful kids apps and theater of the mind, and folded the two into the book’s pages. Anyone working in the industry must experience this book with a child. This is not simply a book for techie wonks. Kids love it. You will love it. It’s a great addition to a young child’s library as well as your professional library.

Have you used any of the above products? Have you read any of these books? Have thoughts about other products that should be added to this list? Leave a comment below to share with others!