Archive for the 'Age 03/Toddler' Category

Joanne Rogers on Mister Rogers’ legacy

Friday, June 8th, 2018

A photo of Joanne and Fred Rogers from the set of Mister Rogers’ Neighborhood

[The following is an updated version of a feature article I wrote for the online magazine Kidscreen, June 7, 2018.]

It’s hard to imagine just how many people have been touched by the work and words of Fred Rogers. For many of his oldest admirers Fred’s PBS show Mister Rogers’ Neighborhood captured the attention of young viewers in the US starting in the late 1960s. Over the last decade Fred Roger’s production company continues to create new programs that captivate young children around the globe. While Fred is not here today, his universal message of a kind word and a caring neighbor resonates as strongly today in his shows as it did when he first began working in television.

Being a lifelong fan of the Neighborhood I was thrilled to have the opportunity to work with Fred’s company. Years after he had passed away the Fred Rogers Center invited me to participate in their biennial FredForward conference. Through these events I met many like minded children’s media producers, child development experts, television historians, and teachers, all touched by Fred’s vision. While attending my first FredForward, I also had the chance to meet Joanne Rogers, Fred’s wife of over 50 years.

Joanne is a sharp, spirited and thoughtful person, with many wonderful stories to tell. A leading child advocate herself, Joanne has worked on behalf of children and families for more than 50 years through her charitable efforts. She also serves as chair emeritus of Fred Rogers Productions, and in 2016 she was honored by the Children’s Museum of Pittsburgh with the Great Friend of Children Award.

Hearing about the upcoming release of Fred’s documentary film “Won’t You Be My Neighbor?” I thought it would be a great time to reconnect with Joanne and ask her about the film. So I gave her a call. I spoke with Joanne about the genesis of the documentary, as well the story of their relationship, Fred’s early days in the TV world, and what’s changed in kids entertainment since Mister Rogers first graced the airwaves. Below are Joanne’s responses to my questions, which have been edited for clarity and length.

Scott Traylor: How did you and Fred first meet?

Joanne Rogers: I grew up in Jacksonville, Florida and music was my life. I began playing piano at the age of five, and by the time I was in high school I won a four-year scholarship to Rollins College in Orlando to study piano. I had a wonderful, wonderful time at Rollins.

Fred went to college at Dartmouth. But after he started there, he realized it wasn’t a good fit as he wanted to become a music major, and Dartmouth didn’t have a music department at the time. However, Dartmouth had hired a professor to start a music program—and that person came from a small college in Florida named Rollins. This professor suggested to Fred he transfer to Rollins.

Fred came for a visit to my college in my sophomore year. We met then, and he started at Rollins when I was in my junior year. While we were together at Rollins, we became very good friends. When I graduated in 1950, I started a master’s program at Florida State. Fred graduated in 1951 and was interested in getting involved with television, which was a new thing at the time.

ST: How did Fred get his start in television?

JR: After Fred graduated, he went to New York and started an apprenticeship with NBC. There, Fred learned the business of television. He learned to direct and produce. He was able to work on all the musical programs, like the NBC Opera Theatre and the NBC Symphony Orchestra. All of these shows were performed live. During this time he was assigned to a music studio that was just getting started in color television. The funny thing was that Fred was color blind, so he needed some help from the stage crew.

In the spring, as I was getting closer to finishing my master’s work, Fred wrote me a letter proposing marriage. I didn’t wait for my letter to go back to him, I called him. Fred then came down to attend my graduation ceremony and he presented me with an engagement ring. That was in May and by July we were married. After our honeymoon I moved to New York where Fred continued to learn the ropes in television for another year.

ST: What television work was Fred part of before Mister Rogers’ Neighborhood?

JR: Fred grew up in Latrobe, Pennsylvania, and his father called to tell him about a new local television community getting started around the idea of educational television. It was located in nearby Pittsburgh and Fred came to take a look. It was during this visit he realized this was something he would like to be involved with, and something where he could use every talent he had.

So he was hired by the station and we moved to Pittsburgh, getting in at the very beginning. That was the end of 1953, and after just a few months, the station, WQED, went on the air. The station wanted to offer educational programming for all ages, and they also had plans to air children’s programming every day. Fred volunteered to take that challenge on. So did one of the station’s secretaries, Josie Carey. Together they started a program together called The Children’s Corner. [It was on the air from 1953 to 1961.]

ST: How did the idea to use puppets happen on Fred’s shows?

JR: In the early days of the show, there was a backup need to bring out puppets. Josie was the hostess of the show and Fred was the producer. Fred also played background music. The show itself would often play various kinds of film clips during the airing, and these films were made out of a material that was very brittle. Often these films would break during a live broadcast. When these films broke, they had to fill in the time, and that’s when the puppets were often brought out. It was from these moments that the puppets appearance started taking off.

The Children’s Corner grew to be very popular, but it was lighthearted entertainment, and very different from what would become Mister Rogers’ Neighborhood. Fred had yet to learn about child development at that time. That came after The Children’s Corner, when he was studying in seminary school, and he had taken a class in child development at the University of Pittsburgh as part of his seminary training.

ST: Do you have any insights you could share about the state of children’s television today?

JR: Technology moves so fast now that I’m at the age now where I consider myself a digital immigrant, though email and my iPhone are a big part of my life. But I get lost in a lot of it. I’m delighted with Daniel Tiger’s Neighborhood, and I love Peg + Cat. But many shows are just fast. I get so undone with the speed, like a fast-talking news person.

I’m sure there are more Freds out there, but a lot of people say if Fred had to do it now, he wouldn’t get his show on the air. It’s just too slow. Fred was someone who could insist on time, and pace, and silence. He thought silence, and how to use silence, was the best thing yet. With a turtle, for instance—let’s look at a turtle on a show. Or to ask children, “How long does a minute take? Well, let’s just see!” That just would not go today.

I remember the time at the Emmy Awards where Fred asked the audience to think about someone important to them over the course of 10 seconds. He used to give a similar speech, where he would ask audience members to reflect over 20 or 30 seconds. But the Emmy people wouldn’t give him more than 10 seconds.

ST: How did the idea of the movie Won’t You Be My Neighbor? get its start?

JR: There’s a concept called “slender threads”— that is a good way to describe how the movie came to be. Slender threads connect so many things in one’s life. While these threads may go in every direction, they also connect back together.

As you may know, the cellist Yo-Yo Ma was a guest on Mister Rogers’ Neighborhood. Yo-Yo Ma’s son, Nicholas, was a big fan of the show and would attend the filming whenever Yo-Yo Ma was on. During Yo-Yo’s second appearance, his son Nicholas played the piano. Many years later, a documentary was being filmed about Yo-Yo Ma’s Silk Road Ensemble by Morgan Neville. By that time, Yo-Yo Ma’s son Nicholas was in film school, and appeared in this documentary. Nicholas suggested to Morgan the idea for a documentary about Mister Rogers. So one day I get a call from Yo-Yo, asking if I would talk to his son Nicholas, because he had a project he wanted to ask me about. That’s how the idea for the film started, and Nicholas is one of the producers for this film.

Morgan said to me, “Mister Rogers’ Neighborhood was such a big part of my childhood. With this film, he is now coming into my adult life.” I think that’s such a wonderful way to think about this film. For me, it’s just the most incredible gift. It’s just the most warm, and loving, and wonderful tribute to Fred.

Understanding the AAP’s updated screen guidelines

Friday, October 28th, 2016

[The following is a feature article I wrote for the online magazine Kidscreen, October 21, 2016.]

The American Academy of Pediatrics (AAP) has a long history of providing recommendations to parents on how best to raise healthy children. Nearly two decades ago, the AAP began outlining stipulations regarding appropriate media usage for kids. In earlier days, that meant mostly television. Today, as we are well aware, kids’ media consumption extends to mobile devices—and oftentimes begins at the tender age of six months.

So, it’s safe to say change is in the air. Last fall, the AAP revised its media guidelines to be more in sync with family life, effectively letting go of the once-held belief that kids under the age of two should completely abstain from screens. Which brings us to today.

Of the three policy statements released at the AAP National Conference in San Francisco this morning, the association’s latest recommendations for parents with young children include:

  • No media use at all for children under 18 months. The only exception to this recommendation is if families use Skype or FaceTime to stay connected with one another, as long as parental support is included as part of this screen time activity.

  • Parent co-viewing and shared media use is vitally important among 1.5- to two-year-olds. Research has still yet to demonstrate the benefits of media use for children under the age of two, but there appears to be learning benefits, as long as a parent is actively engaged in the co-viewing experience.

  • Limit media use to no more than one hour per day for children ages two to five. During this time, parents should be encouraging high-quality educational and pro-social media content, and should continue to participate in the media experience with their child as they grow to help them understand what he or she is seeing.

  • Make sure media use does not replace non-media activities like outdoor play, social time with friends and family, and reading together. Parents are urged to take time away from screened media to do other things with their child.

  • No media use one hour before bedtime. Studies show children sleep better when they are not engaged in media before bedtime.

Given the rapid advancement of digital media businesses and services, the AAP has been challenged to offer timely research-based guidance to parents and pediatricians. In looking through the list of 191 referenced articles and research reports mentioned across the three AAP policy statements, you see a lot of new research, with almost 30% of referenced research released since 2015. For a list of all referenced research, and links to download free and paid research, click here.

As a developer, I’m inclined to call out some missing and important parts of kids’ digital media usage: Are interactive screens any better or worse for young children than passive screens? Is passive television viewing worse for a child than a mobile learning game, or connecting with a family member on a tablet using Skype? The answers, as of today, continue to be elusive.

The reality is that screens are everywhere, not all screens are created equal, and most people use them heavily throughout their day.

One 2015 study (Kabali et al) referenced in the AAP documents showed most two year olds in the US use a mobile device on a daily basis, and most one year olds (92%) have used a mobile device. Collectively, 96% of all children ages zero to four have used mobile devices. This data is striking, but especially noteworthy when compared to a 2013 Common Sense Media report (Rideout et al). During the two years between when these studies were conducted, television screen time dropped and mobile screen time quadrupled for this age group. Would you call this a media tipping point? And what recommendations does the AAP have for media creators?

To that end:

  • The AAP asks developers to avoid making any apps for children under 18 months of age.

  • When creating new products, work with a developmental psychologist and an educator to help advise age-appropriate content and digital engagement.

  • Design media products for a dual audience, so parents and children can enjoy a shared media experience together.

  • Provide appropriate, responsive and authentic feedback to the child through your product.

  • Do not include any advertisements. Children of this age group can’t tell the difference between content meant for them or an ad.

  • Formally test your product for educational value before promoting educational claims.

  • Consider adding parent dashboards or preference areas where a parent can find helpful feedback on their child’s use of the product and/or customize the experience to monitor and limit overall time being used.

The amount of research and information reviewed by the AAP and synthesized across the three policy documents is impressive, and a helpful benchmark for parents, pediatricians and media creators alike. As this ever-evolving conversation continues in the months and years ahead, there will always be a great need for more research that looks at content as well as the latest distribution methods.

Scott Traylor is the founder of 360KID and a consultant to many children’s interactive businesses and products (none of which are referenced in this article). He’s also a former computer science teacher and currently lives in Silicon Valley, searching for the next big opportunity in the children’s industry. Scott can be reached at Scott@360KID.com.

Links to full list of AAP referenced research

Friday, October 21st, 2016

On Friday October 21, 2016 the American Association of Pediatrics (AAP) released three policy statements regarding health recommendations on media use by children. A review of these policy statements shows the AAP has referenced 190 different research papers and articles to support their position. Almost 30% of the papers were made available in 2015 and 2016, and generally reference a large body of helpful information regarding screen use by American youth. Over 75% of the referenced research can be downloaded for free. In an effort to help advance the interests of researchers, educators, and industry here is a collection of all of the AAP referenced research in an Excel spreadsheet with links to easily access and download all of the material.

A collection links to the AAP referenced research on children and screens

Buyer Beware – New Kids Search Engine Kiddle not from Google

Tuesday, March 1st, 2016

Photo of the Kiddle search page on a mobile device. Notice it says 'powered by editors and Google search'

Many of us who work in the kids tech industry have been interested in the new kids search engine called Kiddle (http://www.kiddle.co/). Trying any simple search through Kiddle provides some satisfying, child friendly results. It’s not a perfect service as some keywords provide mixed search results, but it’s a start. It’s Google-like design feels comforting to most adults, and the service appears to be a great Google search companion for the youngest Internet users. But here’s the thing, … it’s not Google.

What the Kiddle service does do is tap into the Google SafeSearch capabilities, which is a digital extension of Google suite of search tools. Any business can add such a search feature to their own website if they wish. The thing that makes Kiddle unique is its claim of employing editors to screen search results in addition to Google’s SafeSearch. This combination provides an added layer of scrutiny to help ensure results are child appropriate. Sounds great. Who couldn’t get behind that idea? A great one-two punch, right?

The problem is the Kiddle site provides no information about who’s behind this service. There is a complete lack of transparency on the part of this business. Transparency is king in the children’s digital world. Without it, beware of company motives and interest in doing right by the child. While on the surface the Kiddle search engine appears to be a great service to parents and children, we should all hold off from recommending it to others until the company behind it steps out into the light and reveals itself, how it’s funded, and share other important aspects of its business like how it goes about hiring editors for its service.

A Year of Children’s Conferences

Tuesday, November 11th, 2014

Photo of a conference hall

Where do you go to stay smart in the kids interactive industry? What conferences keep you on top of your craft, while also helping you grow your network? What events are vital to attend to learn the latest trends? There are so many conferences these days which ones are right for you? Look no further, here’s a compiled conference list to get you started! It covers areas of the children’s interactive media business like toys, eBooks, video games, children’s television, apps, play, research, consumer products, and more. The list below covers most of the big US and international shows in 2015, and just a few important smaller events.

You can download a PDF copy of this list here. Let us know what you think. Which events do you attend? What speakers draw you to an event? If there’s an event that’s not on this list, and you think it’s important, please let us know in the comments below.


# Conference w link Location Date(s) Focus
1 Consumer Electronics Show (CES) Las Vegas, NV 1/6-9/15 Hardware, tech
2 Kids@Play Las Vegas, NV 1/7/15 KidTech
3 Hong Kong Toys & Games Fair Hong Kong 1/12-15/15 Toys
4 Digital Book World New York, NY 1/13-15/15 eBooks
5 FETC Orlando, FL 1/20-23/15 Ed tech
6 PAXsouth San Antonio, TX 1/23-25/15 Gaming
7 Nuremburg Toy Fair Nuremburg 1/28-2/2/15 Toys
8 NY Toy Fair New York, NY 2/14-17/15 Toys
9 Digital Kids Conference New York, NY 2/15-17/15 KidTech
10 Kidscreen Summit Miami, FL 2/23-26/15 Broadcast, Children’s TV
11 iKids Miami, FL 2/26/15 KidTech
12 Game Developers Conference (GDC) San Fran, CA 3/2-6/15 Gaming
13 PAXeast Boston, MA 3/6-8/15 Gaming
14 SXSWedu Austin, TX 3/9-12 2015 Education
15 SXSW Gaming Expo Austin, TX 3/13-16/15 Gaming
16 SXSW Interactive Austin, TX 3/13-17/15 Interactive
17 SXSW Music Austin, TX 3/17-22/15 Music
18 Society for Research in Child Development (SRCD) Philadelphia, PA 3/19-21/15 Research
19 Sandbox Summit Cambridge, MA 3/22-24/15 Play
20 Dust or Magic Masterclass Bologna 3/25/15 eBooks
21 Bologna Children’s Book Faire Bologna 3/30-4/2/15 Books
22 Early Education & Technology for Children (EETC) Salt Lake City, UT 3/15 Early ed, edtech
23 London Book Fair London, UK 4/14-16/15 Books
24 Games for Change New York, NY 4/21-23/15 Serious games
25 Dust or Magic eBook Retreat Honesdale, PA 4/15 eBooks
26 PlayCon Scottsdale, AZ 4/29-5/1/15 Toys
27 Software & Information Industry Association (SIIA) San Fran, CA 5/3-5/15 Ed tech
28 Maker Faire Bay Area San Mateo, CA 5/16-17/15 Maker
29 Book Expo America (BEA) New York, NY 5/27-29/15 eBooks
30 AppCamp Pacific Grove, CA 5/30-6/2/15 Children’s Apps
31 “Content in Context (CIC, AAP) Wash DC 6/1-3/15 Ed publishing
32 NAEYC Professional Development conference New Orleans, LA 6/7-10/15 Early ed
33 Licensing Expo Las Vegas, NV 6/9-11/15 Licensing
34 Digital Media & Learning (DML) LA, CA 6/11-13/15 Ed tech
35 E3 LA, CA 6/16-18/15 Gaming
36 Interaction Design & Children (IDC) Medford, MA 6/21-24/15 Research
37 International Society for Technology in Education (ISTE) Philadelphia, PA 6/28-7/1/15 Ed tech
38 Children’s Media Conference (Professional) Sheffield, UK 7/1-3/15 Broadcast
39 Playful Learning Summit Maddison, WI 7/7/15 Serious games
40 Games, Learning & Society (GLS) Maddison, WI 7/8-10/15 Serious games
41 ComicCom San Diego, CA 7/9-12/15 Entertainment
42 International Reading Association (IRA) St. Louis, MO 7/17-20/15 Education, reading
43 Serious Play LA, CA 7/15 Serious games
44 Casual Connect San Fran, CA 8/11-13/15 Gaming
45 Burning Man Black Rock Desert, NV 8/29-9/5/15 Art, mind
46 Digital Kids Summit San Fran, CA 9/15 KidTech
47 World Congress of Play San Fran, CA 9/15 Toys
48 Maker Faire New York New York, NY 9/26-27/15 Maker
49 MIP Jr. Cannes, France 10/2-4/15 Children’s television
50 MDR EdNet Atlanta, GA 10/4-6/15 Ed tech
51 MIPcom Cannes, France 10/5-8/15 Television
52 Fall Toy Preview Dallas, TX 10/6-8/15 Toys
53 Meaningful Play East Lansing, MI 10/15 Serious games
54 CineKid Amsterdam ~10/18-22/15 Interactive
55 Dust or Magic Lambertville, NJ 11/1-3/15 Kidtech, children’s apps
56 NAEYC Annual Conference TBA 11/15 Early ed
57 ChiTAG Chicago, IL 11/20-23/15 Toys
58 SIIA Education Business Forum New York, NY 12/15 Ed tech
59 Star Wars Episode VII release US 12/18/15 Entertainment

NOTE: Items highlighted in red indicate specifics about an event that have yet to be announced as of 11/10/2014.