After reading about the recent acquisition of social networking superstar Club Penguin by Disney, I started taking stock of other social networking sites available for kids. I have my long-term favorites like Whyville because of its educational mission, and Webkinz because of their tangible toy / virtual world business model. But after digging through dozens of websites that claim to have a social networking component, I realize that many of these sites apply this term loosely. For example, if a website allows a user to play many different games and activities online, complete with a customized avatar, and allows a user the ability to see other user’s avatars in games, without communication occuring between community members, does this constitute a social networking environment? If the communication occurs outside of a virtual world’s website, in the form of an email to and from members, does this mean such a service has a social networking component?
I assembled a list of kids’ social networking websites I’m currently watching. Each site has a very defined method of communicating with its members. They include the following:
Site |
Ages |
Launched |
Ads |
Cost |
How is it social? |
BarbieGirls |
7 – 12 |
Apr 2007 |
Yes* |
Free / $60 |
Filtered chat |
Club Penguin |
7 – 14 |
Oct 2005 |
No |
Free / $6 per month |
Filtered chat |
imbee |
8 – 14 |
Jun 2006 |
No |
Free |
All correspondence can be parent approved |
Neopets |
8 + |
Nov 1999 |
Yes |
Free / $7.99 per month |
No chat / Filtered chat |
Nicktropolis |
6 – 14 |
Jan 2007 |
Yes |
Free |
Canned chat / Filtered chat |
Runescape |
Teen + |
Jan 2001 |
Yes |
Free / $5 per month |
Filtered chat |
Stardoll |
9 – 17 |
May 2004 |
Yes |
Depends on items you buy |
Filtered chat |
ToonTown |
8 – 13 |
Jun 2003 |
No |
Free / $9.95 per month |
Canned chat |
Webkinz |
6 + |
Apr 2005 |
Yes* |
$14 or $8 per doll |
Canned chat |
Whyville |
10 – 15 |
Mar 1999 |
No |
Free |
No chat / Filtered chat |
This list defines social networking sites that are just for kids ages 12 and under, though some sites creep up a little beyond 12 years of age. The only exception I added to this list is Runescape. Runescape is a very popular massively multiplayer online role playing game (MMORPG) that was not specifically developed for kids, but kids have found it and they flock to it. Runescape is not for all kids, and parents should judge for themselves about whether it’s right or not for their own child. Runescape is a battle-like virtual world environment, and chat can occur with anyone who plays online, even though it is filtered and monitored. Since no age is recommended by the site, I recommend ages 11 or 12 and higher.
A few notes about my chart.
- Any site that includes ads and is marked with an asterisk (“*”) means that this site has ads only related to the products this company offers (i.e. Webkinz ads are just for other Webkinz items).
- In terms of cost, most sites have a free to use or a monthly fee component. Sometimes these sites have two tiers of service where the paid service offers more bells and whistles. Sometimes a product needs to be purchased instead of paying a monthly subscription in order to reach the higher tiered service.
- How communication occurs with community members varies. “Canned chat” means users can communicate with each other through a short list of pre-approved words and phrases. Nothing else. (Click here to see an example of ToonTown’s canned chat in action, or here for the history behind the development of this version of chat called “SpeedChat”.) “Filtered chat” relies on software tools to strip out bad words, names, locations, and inappropriate content. Many times a live monitor oversees all communication written back and forth to users, in addition to these software filtering tools. imbee is unique in that any messages that are sent to your child have the option of being approved by the parent before being forwarded on.
There are other sites worth knowing about, but span ages from older teen to adult. Sites like Piczo, Dubit, Faketown, and CyWorld (all ages). Generally I find the older the demographic, the less monitoring and filtering of messages between users.
If you’re aware of other social networking sites for kids or teens please do share here with similar details about target age, cost, and how members socialize with each other.
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